Zeeland, 49464-2250, MI,
United States
2 Fish Company Technographics
2 Fish Company Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 2 Fish Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 9 2 Fish Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 2 Fish Company has purchased the following applications: Microsoft 365 for Collaboration in 2016, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2020, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 2 Fish Company is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , SharpSpring or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 2 Fish Company revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 2 Fish Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
2 Fish Company Tech Stack and Enterprise Applications
2 Fish Company Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, 2 Fish Company implemented Microsoft 365 as its Collaboration platform. The cloud hosted deployment is sized for a nine person professional services firm, and Microsoft 365 is used to support both internal teamwork and content presence on the company website.
The Microsoft 365 implementation emphasizes core Collaboration capabilities including hosted email and calendaring, Office productivity applications, OneDrive for cloud storage, SharePoint for document collaboration, and Microsoft Teams for real time communication. Administration is tenant centric with centralized user provisioning and role based access controls to manage workstreams across sales, project delivery, and client communications, while device synchronized access and document versioning underpin day to day operational workflows.
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Collaboration | Collaboration |
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2022 | 2022 |
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2 Fish Company CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2020 | 2020 |
In 2020, 2 Fish Company implemented Xandr Invest (ex AppNexus DSP) on its website to support programmatic media buying. 2 Fish Company deployed Xandr Invest (ex AppNexus DSP) as a Digital Advertising Platform to centralize campaign setup, audience targeting, bid management, and delivery controls for its online advertising efforts, with operational ownership residing in the company marketing function.
The implementation focused on core DSP capabilities including campaign management, real-time bidding, audience segmentation and targeting, creative trafficking, and performance reporting. Integration work concentrated on site-level tag deployment for impression and conversion tracking and connecting the platform to supply sources and ad exchanges through standard programmatic endpoints, while governance emphasized campaign-level budget controls, frequency capping, and targeting rules to standardize buy-side workflows for the small marketing team.
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Marketing Automation | CRM |
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2017 | 2017 |
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2 Fish Company IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 |
In 2016, 2 Fish Company implemented Microsoft Azure Cloud Services to host and operate its public website, leveraging Application Hosting and Computing Services to provision internet facing compute, storage, and networking for site delivery. The deployment is centered on web hosting, scalable compute instances for the application tier, object storage for media and assets, and platform level networking and DNS routing for public access. Microsoft Azure Cloud Services is the primary hosting layer observed on the company website.
Operational scope is focused on a small professional services firm in the United States, supporting marketing, client engagement, and core business operations through the corporate website. Governance and management are concentrated with an internal administrator given the nine person headcount, with streamlined deployment workflows and access controls to manage content updates and site operations. Configuration indicates a lightweight cloud architecture consistent with Application Hosting and Computing Services for small enterprise web presence.
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at 2 Fish Company
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Apps Being Evaluated by 2 Fish Company Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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