Auckland, 1051,
New Zealand
212f Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 212f and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 212f employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 212f has purchased the following applications: Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2021, Microsoft 365 for Collaboration in 2021, dotdigital Engagement Cloud for Customer Engagement in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 212f is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Cloudflare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 212f revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 212f intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 | ||
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 | ||
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| dotdigital | Legacy | dotdigital Engagement Cloud | Customer Engagement | CRM | n/a | 2021 | 2021 | In 2021, 212f deployed dotdigital Engagement Cloud as its Customer Engagement platform. The New Zealand professional services firm implemented dotdigital Engagement Cloud on its website to centralize email marketing, automated engagement flows, and contact list management for client outreach and prospective client capture. The deployment supports contact segmentation, subscription consent capture, campaign orchestration, and management of engagement data for marketing and client services functions. dotdigital Engagement Cloud is used to consolidate web-driven leads and manage ongoing client communication workflows. Deployment followed a cloud SaaS model with site-level instrumentation, embedding web tracking scripts and dotdigital web forms to enable behavioral tracking and lead capture into the application. Configuration focused on reusable email templates, automation workflows, segmentation rules, suppression lists, and a preference center to enforce consent and unsubscribe handling. Integrations are limited to the website integration as noted, with web form submissions and tracked events feeding the dotdigital Engagement Cloud contact database. Governance centered on campaign approval workflows and list hygiene practices to maintain compliance and deliverability. | |
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Customer Experience | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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