AI Buyer Insights:

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

212f Tech Stack and Enterprise Applications

Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2021 2021
Collaboration Collaboration 2022 2022
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
dotdigital Legacy dotdigital Engagement Cloud Customer Engagement CRM n/a 2021 2021
In 2021, 212f deployed dotdigital Engagement Cloud as its Customer Engagement platform. The New Zealand professional services firm implemented dotdigital Engagement Cloud on its website to centralize email marketing, automated engagement flows, and contact list management for client outreach and prospective client capture. The deployment supports contact segmentation, subscription consent capture, campaign orchestration, and management of engagement data for marketing and client services functions. dotdigital Engagement Cloud is used to consolidate web-driven leads and manage ongoing client communication workflows. Deployment followed a cloud SaaS model with site-level instrumentation, embedding web tracking scripts and dotdigital web forms to enable behavioral tracking and lead capture into the application. Configuration focused on reusable email templates, automation workflows, segmentation rules, suppression lists, and a preference center to enforce consent and unsubscribe handling. Integrations are limited to the website integration as noted, with web form submissions and tracked events feeding the dotdigital Engagement Cloud contact database. Governance centered on campaign approval workflows and list hygiene practices to maintain compliance and deliverability.
Customer Experience CRM 2023 2023
Marketing Automation CRM 2022 2022
Tag Management CRM 2021 2021
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2021 2021
Content Delivery Network IaaS 2023 2023
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2021 2021

IT Decision Makers and Key Stakeholders at 212f

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by 212f Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from 212f IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the 212f digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD 212f Technographics
212f is a Professional Services organization based in New Zealand, with around 50 employees and annual revenues of $5.0 million.
212f operates a diverse technology stack with applications such as Microsoft 365, dotdigital Engagement Cloud and Microsoft Azure Cloud Services, covering areas like Collaboration, Customer Engagement and Application Hosting and Computing Services.
212f has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft and dotdigital.
212f recently adopted applications including Hotjar in 2023, Cloudflare CDN in 2023 and Slack Connect in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of 212f’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates 212f’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete 212f technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.