Manchester, M1 1FY,
United Kingdom
22Group Technographics
22Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 22Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 22Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 22Group has purchased the following applications: LiveChat for Chatbots and Conversational AI in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2016, Keap CRM for CRM in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 22Group is running and its propensity to invest more and deepen its relationship with LiveChat, Inc. , Yomdel , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 22Group revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 22Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
22Group Tech Stack and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, 22Group implemented LiveChat on their website. The deployment uses LiveChat as a Chatbots and Conversational AI layer to provide real time visitor messaging through the site chat widget, leveraging automated greetings, canned responses, session routing, and transcript capture typical of the category.
The operational scope is website centric and impacts sales and client services functions, with staff assigned to handle inbound inquiries during staffed hours. Governance and process configuration emphasize admin control of agent availability, response libraries, and conversational workflows, keeping architecture lightweight as a hosted chat widget integrated directly into the public site.
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, 22Group implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The ten person United Kingdom professional services firm provisioned the cloud hosted suite to centralize corporate email, calendar, and collaborative document workflows under the company domain. Public website source signals confirm use of Google Workspace (Formerly Google G-Suite) on the company site.
Configuration focused on core modules including Gmail for email, Calendar for scheduling, Drive for shared storage, and Docs, Sheets and Slides for real time coauthoring, with the Google Workspace Admin console used for user provisioning, group management and access controls. Operational coverage targeted internal communications, client scheduling and document collaboration across the firm s business functions. Governance centered on domain level management, account lifecycle controls and admin console policy configuration to manage access and sharing for the small team.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Keap (formerly Infusionsoft) | Legacy | Keap CRM | CRM | CRM | n/a | 2020 | 2020 |
In 2020, 22Group implemented Keap CRM as its CRM to support sales and marketing operations across the firm. The professional services firm uses Keap CRM on their website to capture inbound leads, centralize contact records, and coordinate client outreach.
Deployment is a cloud hosted Keap CRM instance embedded into public web pages through lead capture forms and web tracking, configured for a small team with lightweight automation. Functional capabilities include contact and pipeline management, email automation sequences, task scheduling and basic campaign segmentation aligned to sales and marketing workflows. Governance centered on a single shared contact database and simple follow up workflows to standardize lead handling across the team.
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Customer Analytics | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at 22Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by 22Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||