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24 Horas Tech Stack and Enterprise Applications

24 Horas AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Zoho Corp. Legacy Zoho SalesIQ Chatbots and Conversational AI AI-Powered Application n/a 2021 2021
In 2021, 24 Horas implemented Zoho SalesIQ on its public website. Zoho SalesIQ is deployed as a web-embedded conversational layer under the Chatbots and Conversational AI category to support customer engagement and online lead capture for the automotive retailer. The implementation leverages Zoho SalesIQ capabilities typical of the category, configured to provide live chat interactions, automated chatbot flows for first contact routing, visitor tracking for session context, and on-site lead capture. Zoho SalesIQ is integrated into the website user interface as the primary conversational touchpoint, with the full application name Zoho SalesIQ referenced in site markup and client-side scripts. Operational coverage is focused on sales and customer service functions, with the small 10 person organizational footprint suggesting lightweight agent routing and shared inbox workflows. Governance centers on web channel handling policies, chat response procedures, and simple escalation to human agents, aligning the Chatbots and Conversational AI deployment with front-line customer engagement and lead qualification efforts.
24 Horas CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Tag Manager Tag Management CRM n/a 2021 2021
In 2021, 24 Horas implemented Google Tag Manager for Tag Management on its public website. The deployment centralized client-side tag orchestration to support marketing and web analytics workflows for the automotive retailer, provisioning a single Google Tag Manager container embedded across site pages to enable tag deployment, trigger management, and standardized event capture via a site data layer. Configuration work included creation of tag templates, trigger rules, and data layer variables to standardize event capture across the site, with the Google Tag Manager container used to stage and publish changes without full code deployments. Governance was established through container-level permissions and a publish workflow to control authoring and production publishing, aligning Tag Management with marketing and analytics responsibilities and keeping operational ownership within in-house staff for the public website.

IT Decision Makers and Key Stakeholders at 24 Horas

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by 24 Horas Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from 24 Horas IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the 24 Horas digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD 24 Horas Technographics
24 Horas is a Automotive organization based in Portugal, with around 10 employees and annual revenues of $1.0 million.
24 Horas operates a diverse technology stack with applications such as Zoho SalesIQ and Google Tag Manager, covering areas like Chatbots and Conversational AI and Tag Management.
24 Horas has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Zoho Corp. and Google.
24 Horas recently adopted applications including Zoho SalesIQ in 2021 and Google Tag Manager in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of 24 Horas’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates 24 Horas’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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