Shanghai, 202150,
China
24Fresh China Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 24Fresh China and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 24Fresh China employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 24Fresh China has purchased the following applications: Voyado for Customer Loyalty in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 24Fresh China is running and its propensity to invest more and deepen its relationship with Voyado or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 24Fresh China revenues, which have grown to $47.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 24Fresh China intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Voyado | Legacy | Voyado | Customer Loyalty | CRM | n/a | 2025 | 2025 |
In 2025, 24Fresh China deployed Voyado Customer Loyalty on its website. The implementation places Voyado as the customer loyalty layer for the retailer's web storefront, instrumenting enrollment and member journeys directly through on-site touchpoints.
The deployment concentrates on standard Customer Loyalty capabilities, including customer profile management, points and rewards accounting, tiered membership rules, campaign orchestration, personalization rules, and built-in analytics for retention and engagement insights. Voyado is configured to capture on-site behavioral events and profile attributes to drive targeted loyalty campaigns and lifecycle messaging.
Operational ownership is centered in marketing and e-commerce, supporting membership enrollment, campaign execution, and customer lifecycle management across online channels. Governance emphasis is on consent management, customer profile data quality, and campaign approval workflows to control program rules and communications.
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