London, SW1Y 4DG,
United Kingdom
24Haymarket Technographics
24Haymarket Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 24Haymarket and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 24Haymarket employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 24Haymarket has purchased the following applications: Microsoft 365 for Collaboration in 2021, Salesforce Pardot for Marketing Automation in 2018, Host Europe for Application Hosting and Computing Services in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 24Haymarket is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 24Haymarket revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 24Haymarket intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
24Haymarket Tech Stack and Enterprise Applications
24Haymarket Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, 24Haymarket deployed Microsoft 365 to provide Collaboration capabilities for its UK professional services operations. The deployment is surfaced on the company website, signaling that Microsoft 365 supports both internal team workflows and public content delivery, positioning Microsoft 365 as the primary Collaboration platform for core business functions such as team communication, document management, and client facing content.
The implementation aligns with common Microsoft 365 Collaboration modules, typically using SharePoint Online for content hosting and site artifacts, Microsoft Teams for synchronous collaboration, Exchange Online for email, and OneDrive for file storage and sharing. Public site integration indicates connectors or embedded Microsoft 365 artifacts between the website and the tenant, enabling content publish and authenticated access patterns consistent with Collaboration use cases, and governance is likely centralized to a single administrator or small IT owner given the firm size.
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Collaboration | Collaboration |
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2022 | 2022 |
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24Haymarket CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Pardot | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018, 24Haymarket implemented Salesforce Pardot on its website to automate prospect capture and client outreach. 24Haymarket deployed Salesforce Pardot as a Marketing Automation platform to instrument site behavior, centralize inbound lead flow, and support marketing-led client acquisition for the small UK professional services firm.
Configured functional capabilities include web-based lead capture forms and form handlers, prospect tracking and visitor identification, email nurture sequences and automated campaign workflows, segmentation rules, lead scoring, and campaign reporting dashboards, reflecting standard Marketing Automation modules. The implementation is delivered as a cloud SaaS instance embedded on the corporate website and managed by internal marketing and business development resources, with governance centered on campaign configuration, segmentation, and prospect lifecycle orchestration across digital touchpoints.
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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24Haymarket IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Host Europe | Legacy | Host Europe | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 |
In 2014, 24Haymarket deployed Host Europe to host its public website. Host Europe is the company's Application Hosting and Computing Services provider and is used to deliver website content, manage DNS records, and provision SSL certificates for the corporate site.
The implementation scope is focused on the firm's online presence and web operations, supporting marketing and client engagement functions for the professional services company. For a 10 employee organization, the Host Europe deployment aligns with small business hosting patterns and includes web server provisioning, control panel administration, and routine hosting maintenance workflows consistent with Application Hosting and Computing Services, with governance concentrated on site administration and content updates.
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at 24Haymarket
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Apps Being Evaluated by 24Haymarket Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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