Chicago, 60606, IL,
United States
29th Street Capital Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 29th Street Capital and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 29th Street Capital employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 29th Street Capital has purchased the following applications: RealPage YieldStar for Real Estate Property Management in 2013, Microsoft 365 for Collaboration in 2016, RealPage G5 DXM Marketing Cloud for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 29th Street Capital is running and its propensity to invest more and deepen its relationship with RealPage , Microsoft , Crazy Egg or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 29th Street Capital revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 29th Street Capital intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| RealPage | Legacy | RealPage YieldStar | Real Estate Property Management | ERP Services and Operations | n/a | 2013 | 2013 |
In 2013, 29th Street Capital implemented RealPage YieldStar as a pricing and revenue management layer within its Real Estate Property Management technology stack, deploying RealPage YieldStar on its public site at 29thsp.yieldstar.com. The deployment positioned RealPage YieldStar as the primary tool for automated rate publishing and online price discovery tied to leasing workflows, with the full application name RealPage YieldStar referenced in customer-facing rate pages.
The implementation leveraged standard RealPage YieldStar capabilities for revenue management, including pricing optimization, market rent analysis, dynamic rate recommendations, and occupancy-aware price guidance. Configuration work focused on rule sets and price cadence, mapping portfolio characteristics to YieldStar pricing strategies, and enabling automated recommendation generation that could be reviewed by leasing and revenue teams prior to publication.
Operational coverage centered on property management and leasing functions, with RealPage YieldStar integrated into the website channel to publish recommended rates and availability directly to prospects. The implementation emphasized operational automation between pricing outputs and website presentation, enabling the application to serve both internal revenue management workflows and outward-facing listing pages at 29thsp.yieldstar.com.
Governance was structured around centralized pricing policy and review workflows, assigning responsibility for recommendation approval to revenue managers and leasing leads, and preserving audit trails within RealPage YieldStar for pricing decisions. Change management prioritized cadence for rate reviews and documented configuration of recommendation rules to maintain consistent pricing practices across the portfolio.
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Real Estate Property Management | ERP Services and Operations |
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2022 | 2022 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| RealPage | Legacy | RealPage G5 DXM Marketing Cloud | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, 29th Street Capital implemented RealPage G5 DXM Marketing Cloud to power content and engagement on its corporate website. RealPage G5 DXM Marketing Cloud is being used to deliver Customer Experience capabilities, with the platform configured for web content management, digital experience delivery, and marketing cloud orchestration to support marketing and site operations.
The deployment is focused on the company website in the United States and is governed by the internal marketing team, which manages content workflows, approvals, and campaign scheduling. Configurations emphasize content publishing, personalization and lead capture workflows, and digital engagement tracking to align Customer Experience with marketing and website operations at 29th Street Capital.
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Customer Experience | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2022 | 2022 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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DDoS Protection | CyberSecurity |
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2018 | 2018 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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