2nd Time Around
560 Harrison Ave, Suite 501,
Boston, 2118, MA,
United States
Boston, 2118, MA,
United States
1 617-247-3504
Retail
2nd Time Around Technographics
2nd Time Around Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 2nd Time Around and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 2nd Time Around employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 2nd Time Around has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2012, Listrak for Marketing Automation in 2015, Twilio Sendgrid for Transactional Email in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 2nd Time Around is running and its propensity to invest more and deepen its relationship with Intuit , Listrak , Twilio or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 2nd Time Around revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 2nd Time Around intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
2nd Time Around Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP Financial Management | x | 2012 | 2012 |
In 2012, 2nd Time Around implemented Intuit Quickbooks Enterprise to centralize core accounting and financial management. The deployment targeted retail accounting, inventory costing, and consolidated financial reporting for the company across its United States operations.
The implementation configured Intuit Quickbooks Enterprise with core ERP Financial modules, including general ledger, accounts payable, accounts receivable, inventory management, and advanced reporting. The setup emphasized multi-user accounting workflows and data consolidation to support store-to-central finance reconciliation, leveraging QuickBooks Enterprise role-based access and reporting features.
Operational ownership rested with finance and merchandising teams, with the system used to manage transaction posting, inventory valuation, supplier invoices, and sales accounting across retail sites. The vendor selection aligned with existing staff proficiency in Excel and accounting software, as stakeholders had a preference for QuickBooks familiarity in day-to-day bookkeeping and reconciliation.
Governance focused on standardizing the chart of accounts, month-end close procedures, and workflow controls to reduce manual spreadsheet reconciliation and align application controls with finance processes. 2nd Time Around positioned Intuit Quickbooks Enterprise as the primary ERP Financial application supporting its accounting and inventory workflows.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Listrak | Legacy | Listrak | Marketing Automation | CRM | n/a | 2015 | 2015 |
In 2015, 2nd Time Around implemented Listrak as its Marketing Automation platform, deploying the application to instrument and activate marketing workflows on its public website. The implementation aligns with the retailer profile of roughly 200 employees and approximately 30,000,000 in annual revenue, focusing on e-commerce marketing and customer engagement use cases.
The Listrak deployment was configured to support campaign orchestration, behavioral web tracking, audience segmentation and triggered messaging workflows. Functional capabilities in use include email campaign management, on‑site behavioral capture and segmentation for lifecycle programs and abandoned cart recovery, reflecting standard Marketing Automation orchestration for mid‑market retailers.
Operationally the implementation centers on marketing and e-commerce functions across the United States, with governance practices oriented to centralized campaign management, consent and subscription controls and analytics instrumentation on the site to route customer signals into Listrak. Listrak is used as the primary Marketing Automation engine for audience building, message sequencing and cross‑channel campaign execution.
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Sendgrid | Transactional Email | PaaS | n/a | 2015 | 2015 |
In 2015, 2nd Time Around implemented Twilio Sendgrid to handle Transactional Email on its public website. The deployment is centered on the customer facing web application where Twilio Sendgrid provides SMTP relay and REST API delivery for order confirmations, account notifications, password resets, and shipping notices, consistent with Transactional Email workflows. The implementation ties email sending and template management into the site codebase and content layer, enabling programmatic message orchestration from checkout and account services.
Twilio Sendgrid is configured to manage message templates, API keys, and deliverability event tracking using webhook callbacks and the Sendgrid control plane, providing centralized template versioning and suppression list controls. Operational ownership appears focused on e-commerce and customer service functions, with integration points at the web application tier and backend notification services. Governance is implemented through centralized template management and API credential controls, supporting predictable transactional message routing and event processing.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at 2nd Time Around
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by 2nd Time Around Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from 2nd Time Around IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the 2nd Time Around digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD 2nd Time Around Technographics
2nd Time Around is a Retail organization based in United States,
with around 200 employees and annual revenues of $30.0 million.
2nd Time Around operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, Listrak and Twilio Sendgrid,
covering areas like ERP Financial, Marketing Automation and Transactional Email.
2nd Time Around has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, Listrak and Twilio.
2nd Time Around recently adopted applications including
Listrak in 2015, Twilio Sendgrid in 2015 and Rackspace Cloud in 2015,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of 2nd Time Around’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates 2nd Time Around’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete 2nd Time Around technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.