2Ser Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 2Ser and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7 2Ser employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 2Ser has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2014, Hearken for Community Management in 2019, Digital Pacific Hosting for Application Hosting and Computing Services in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 2Ser is running and its propensity to invest more and deepen its relationship with Google , Salesforce , Hearken or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 2Ser revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 2Ser intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hearken | Legacy | Hearken | Community Management | CRM | n/a | 2019 | 2019 |
In 2019, 2Ser implemented Hearken to support audience engagement on its website 2ser.com. The Hearken deployment is classified as Community Management and is embedded in public site pages to collect listener submissions, crowdsource questions, and surface story ideas for station programming. The implementation centralized community-facing forms and channels within the Hearken platform to create a single intake point for audience-sourced story leads.
Functional capabilities implemented include embedded submission forms, moderated submission queues, editorial assignment workflows, and topic tagging to route leads to producers. Operational coverage focused on newsroom and editorial business functions, with governance centered on moderation rules, editorial review processes, and producer tasking workflows. Hearken is used to align audience sourcing with editorial planning through its native community engagement modules.
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Donor and Fundraising Management | CRM |
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2020 | 2020 |
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Donor and Fundraising Management | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Digital Pacific | Legacy | Digital Pacific Hosting | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 |
In 2013, 2Ser implemented Digital Pacific Hosting to run its public website. The implementation uses Digital Pacific Hosting as its Application Hosting and Computing Services provider to deliver web hosting, DNS services, email routing, and control panel based site management that support the station's online publishing and media delivery.
Deployment is centered on vendor-hosted infrastructure, with site files, media assets, and content management system endpoints served from Digital Pacific Hosting and administered through standard hosting controls. Operational scope is website level for the media broadcaster, with technical ownership retained by 2Ser's internal team and the hosting configuration aligned to small organization needs including managed provisioning and routine backup and administrative workflows.
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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