Pewaukee, 53072, WI,
United States
2W Technologies Technographics
2W Technologies Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 2W Technologies and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 2W Technologies employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
2W Technologies has purchased the following applications: Drift AI Chatbot for Chatbots and Conversational AI in 2020, Microsoft 365 for Collaboration in 2015, CallRail Call Tracking for Call Tracking and Recording in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 2W Technologies is running and its propensity to invest more and deepen its relationship with Drift , Microsoft , CodeTwo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 2W Technologies revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 2W Technologies intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
2W Technologies Tech Stack and Enterprise Applications
2W Technologies AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, 2W Technologies deployed Drift AI Chatbot on its public website to automate initial customer engagement and inbound lead capture. The Drift AI Chatbot is a Chatbots and Conversational AI solution used to support sales and marketing functions for the professional services firm.
The implementation is delivered as an embedded website widget backed by a cloud SaaS runtime, configured to manage conversational routing, intent detection, scripted playbooks, qualification forms, and meeting handoff workflows. Configuration emphasis was placed on conversation flows and lead capture logic, with conversation transcripts and captured contact data staged for follow up by commercial teams.
Operational ownership sits with sales and marketing, with governance focused on message templates, playbook versioning, and a cadence for updating conversational content. Rollout was centered on the public website as the primary engagement channel, with the Drift AI Chatbot instrumented to support qualification and routing processes rather than back office automation.
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2W Technologies Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, 2W Technologies implemented Microsoft 365 as its primary Collaboration platform across its 50 employee professional services organization. The Microsoft 365 deployment serves as the central collaboration layer for corporate email, document collaboration, and productivity workflows used by consulting and delivery teams.
Configuration includes Office 365 Mail surfaced on the company website for external email contact and a cloud hosted SaaS architecture managed through the Microsoft 365 admin center, with centralized identity and access controls for employees. Typical Collaboration capabilities such as Exchange Online for mail routing, SharePoint and OneDrive for document storage and team collaboration, and communication tooling for internal coordination are consistent with the implementation, each governed by centralized admin policies and role based access controls.
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Collaboration | Collaboration |
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2021 | 2021 |
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2W Technologies CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CallRail | Legacy | CallRail Call Tracking | Call Tracking and Recording | CRM | n/a | 2019 | 2019 |
In 2019, 2W Technologies deployed CallRail Call Tracking on its website to provide Call Tracking and Recording capabilities for marketing and sales attribution. The implementation centers on the CallRail Call Tracking application embedded in web pages, provisioning unique tracking numbers and enabling inbound call capture tied to digital sessions.
Configuration work focused on standard Call Tracking and Recording modules, including call attribution, call recording, dynamic number insertion and call activity dashboards. CallRail Call Tracking was configured to capture session-level metadata and call recordings, with administrative controls for number assignment and recording settings.
Operational responsibility is scoped to the website channel and primary business functions of marketing and sales, where call data is consumed to inform campaign attribution and follow up workflows. Governance included role based admin access and centralized phone number management to maintain consistency across the site.
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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2W Technologies PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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2W Technologies IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at 2W Technologies
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Apps Being Evaluated by 2W Technologies Executives
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