Tarana, 2787, NSW,
Australia
3 Red Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 3 Red and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15 3 Red employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 3 Red has purchased the following applications: Marketing4Restaurants for Marketing Automation in 2020, VentraIP Email for Transactional Email in 2019, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 3 Red is running and its propensity to invest more and deepen its relationship with Marketing4Restaurants , Google , VentraIP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 3 Red revenues, which have grown to $3.3 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 3 Red intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Marketing4Restaurants | Legacy | Marketing4Restaurants | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, 3 Red implemented Marketing4Restaurants on their website. Marketing4Restaurants is deployed as a Marketing Automation application to support marketing and guest engagement for the small hospitality operator.
The implementation centers on a web-embedded deployment of Marketing4Restaurants, with configuration of core marketing automation capabilities such as email campaign management, guest database segmentation, automated communications and campaign templates. The Marketing4Restaurants application is used to capture site-driven contact events and to orchestrate scheduled and triggered outreach aligned with hospitality marketing workflows.
Operational coverage spans the hotel marketing function and customer-facing operations, where the Marketing4Restaurants deployment feeds guest contact capture, promotional campaign delivery and reservation-related messaging. Management and content updates are handled by internal staff responsible for marketing and front-desk operations, with campaign scheduling and segmentation configured to support local promotions and guest re-engagement.
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Tag Management | CRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| VentraIP | Legacy | VentraIP Email | Transactional Email | PaaS | n/a | 2019 | 2019 |
In 2019, 3 Red deployed VentraIP Email as its transactional messaging layer for the Tarana Hotel website. VentraIP Email was provisioned to deliver Transactional Email for the Leisure and Hospitality operator based in Australia, supporting web driven confirmations and customer notifications tied to the property website.
The implementation centers on template driven transactional messaging and SMTP based delivery, with configuration focused on message templates, delivery routing, and basic bounce and complaint handling common to Transactional Email solutions. VentraIP Email is used as the application endpoint for automated site events and for operational messages, with configuration aligned to the modest scale of a 15 person organization.
Operational scope is concentrated on the website at taranahotel.com.au, where VentraIP Email handles booking confirmations, notification emails, and internal alerts originating from the site. Governance and day to day administration are consistent with a small hospitality operator, centralizing email configuration and template updates within the site administration team while relying on VentraIP as the vendor for hosting and delivery services.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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