3-Tac Technographics
3-Tac Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 3-Tac and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 11 3-Tac employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 3-Tac has purchased the following applications: Microsoft 365 for Collaboration in 2017, Hotjar for Customer Experience in 2020, Intuit Mailchimp Mandrill for Transactional Email in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 3-Tac is running and its propensity to invest more and deepen its relationship with Microsoft , Contentsquare , ActiveCampaign or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 3-Tac revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 3-Tac intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
3-Tac Tech Stack and Enterprise Applications
3-Tac Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
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3-Tac CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, 3-Tac implemented Hotjar on its public website. The deployment adds Customer Experience instrumentation to the company website to capture visitor behavior and on-page feedback.
The implementation centered on embedding the Hotjar tracking snippet across site pages and configuring session recordings, heatmaps, conversion funnel monitoring, and on-page feedback widgets to surface usability patterns and user intent signals. Operational ownership is aligned to marketing and web operations, with configuration choices aimed at controlling session capture and data volume. No external system integrations were documented in the source, the scope is therefore limited to onsite behavior capture and feedback collection for marketing and user experience purposes.
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2018 | 2018 |
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3-Tac PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp Mandrill | Transactional Email | PaaS | n/a | 2016 | 2016 |
In 2016 3-Tac implemented Intuit Mailchimp Mandrill as its Transactional Email solution. 3-Tac uses Intuit Mailchimp Mandrill for Transactional Email to support website-driven communications and operational notifications, with the application invoked directly from the company website.
Deployment is focused on web-layer integration, calling Intuit Mailchimp Mandrill via SMTP or API for programmatic message delivery and using template-driven content for consistent transactional messaging. Functional capabilities in use align with the Transactional Email category, including template management, SMTP relay or REST API delivery, and event callbacks for delivery and bounce handling. Operational ownership resides with the internal web or IT function, with marketing responsible for message templates and content governance appropriate to an 11-person manufacturing firm, and governance emphasis centers on template control, sender authentication and transactional event workflows.
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Transactional Email | PaaS |
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2020 | 2020 |
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3-Tac IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at 3-Tac
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by 3-Tac Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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