London, E2 8HD,
United Kingdom
32 Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 32 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 32 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 32 has purchased the following applications: Xero for ERP Financial in 2024, Google Workspace (Formerly Google G-Suite) for Collaboration in 2021, Hotjar for Customer Experience in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 32 is running and its propensity to invest more and deepen its relationship with Xero , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 32 revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 32 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Xero | Legacy | Xero | ERP Financial | ERP Financial Management | n/a | 2024 | 2024 |
In 2024, 32 implemented Xero as its ERP Financial application to centralize accounting and finance operations. The deployment addresses the needs of a UK healthcare company with approximately 50 employees, positioning Xero to support core business finance functions and departmental bookkeeping.
Xero was configured to deliver core ERP Financial capabilities including general ledger management, accounts receivable and payable, invoicing, automated bank feed reconciliation, and standardized financial reporting. Configuration emphasized invoice generation and reconciliation automation, with bookkeeping workflows aligned to regular close activities appropriate for a small enterprise.
Using Xero on their website, 32 exposes customer-facing billing and invoice access directly through public web touchpoints, integrating web-based client interactions with back-office accounting records. Operational coverage centers on the finance function with bookkeeping and vendor payment processing routed through Xero, and customer billing surfaced through the website.
Governance focuses on centralizing financial controls within Xero, implementing role-based access and permissions for finance staff, and formalizing month-end close and approval workflows inside the application. The implementation reflects a category-aligned approach to consolidate accounting processes under a single ERP Financial platform while maintaining web-accessible billing for customer interactions.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2021 | 2021 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2022 | 2022 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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AML, Fraud and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2025 | 2025 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2024 | 2024 |
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Apps Development | PaaS |
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2024 | 2024 |
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Transactional Email | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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