Boston, 21165, MA,
United States
360 Public Relations Technographics
360 Public Relations Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 360 Public Relations and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 17 360 Public Relations employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 360 Public Relations has purchased the following applications: Microsoft 365 for Collaboration in 2016, Listrak for Marketing Automation in 2012, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 360 Public Relations is running and its propensity to invest more and deepen its relationship with Microsoft , Listrak or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 360 Public Relations revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 360 Public Relations intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
360 Public Relations Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Listrak | Legacy | Listrak | Marketing Automation | CRM | n/a | 2012 | 2012 |
In 2012, 360 Public Relations implemented Listrak as its Marketing Automation solution. The deployment is focused on the company website, with Listrak used for on-site list capture, behavioral tracking, and campaign orchestration consistent with Marketing Automation implementations.
Operational ownership is centered in the marketing and client communications function at the 17-employee professional services firm, with configuration scoped to email program management, segmentation, triggered workflows, and web-triggered lead capture. The implementation architecture relies on site-level tagging and embedded forms to feed subscriber lists and behavioral signals into Listrak, and governance emphasizes centralized list hygiene, template standardization, and small-team training to support ongoing campaign execution.
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 |
|
IT Decision Makers and Key Stakeholders at 360 Public Relations
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by 360 Public Relations Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||