AI Buyer Insights:

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● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

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● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

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● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

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● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

3play Media
Location
34 Farnsworth Street, 4th Floor,
Boston, 02210-1257, MA,
United States
Website
https://www.3playmedia.com/
Phone
1 617-764-5189
Artw industry
Professional Services
Employee
Revenue

3play Media Technographics

3play Media Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by 3play Media and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 28 3play Media employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that 3play Media has purchased the following applications: Demandbase ABX Cloud for Account Based Marketing in 2019, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2022, Drift AI Chatbot for Chatbots and Conversational AI in 2019 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems 3play Media is running and its propensity to invest more and deepen its relationship with Demandbase , Triblio , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing 3play Media revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 3play Media intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

3play Media Data, Technology Stack, and Enterprise Applications
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Demandbase Legacy Demandbase ABX Cloud Account Based Marketing CRM n/a 2019 2019
In 2019, 3play Media implemented Demandbase ABX Cloud. The deployment places Demandbase ABX Cloud on the company website to support Account Based Marketing activities, using the site as the primary engagement surface for target accounts. The implementation is web-centric, with Demandbase ABX Cloud configured to enable account identification, on-site personalization, and campaign-aware content delivery, capabilities typical of Account Based Marketing platforms. Configuration work focused on embedding tracking and tag configurations, mapping site behavior to account records, and creating content variants for targeted engagement. Operational scope centers on the marketing and demand generation function, with the website instrumented to feed account signals into ABM workflows and to inform outreach sequencing. Governance emphasis was on maintaining target account lists, prescribing personalization rules, and aligning measurement instrumentation with marketing workflows.
Account Based Marketing CRM 2021 2021
CRM CRM 2019 2019
Customer Experience CRM 2019 2019
Customer Support CRM 2014 2014
Digital Advertising Platform CRM 2011 2011
Digital Advertising Platform CRM 2019 2019
Marketing Analytics CRM 2022 2022
Marketing Automation CRM 2015 2015
Marketing Automation CRM 2021 2021
Sales Automation, CRM, Sales Engagement CRM 2021 2021
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Cloud Platform (GCP) Application Hosting and Computing Services IaaS n/a 2022 2022
Application Hosting and Computing Services IaaS 2020 2020
Application Hosting and Computing Services IaaS 2020 2020
Content Delivery Network IaaS 2018 2018
Content Delivery Network IaaS 2022 2022
Database Management, Open-Source Database IaaS 2022 2022
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Drift Legacy Drift AI Chatbot Chatbots and Conversational AI AI-Powered Application n/a 2019 2019
Chatbots and Conversational AI AI-Powered Application 2018 2018
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Collaboration Collaboration 2012 2012
Collaboration Collaboration 2022 2022
Collaboration Collaboration 2020 2020
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
IT Service Management ITSM 2022 2022
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Learning and Development HCM 2022 2022
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2012 2012
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Web Content Management Content Management 2013 2013
IT Decision Makers and Key Stakeholders at 3play Media
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by 3play Media Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD 3play Media Technographics

3play Media is a Professional Services organization based in United States, with around 28 employees and annual revenues of $3.0 million.

3play Media operates a diverse technology stack with applications such as Demandbase ABX Cloud, Google Cloud Platform (GCP) and Drift AI Chatbot, covering areas like Account Based Marketing, Application Hosting and Computing Services and Chatbots and Conversational AI.

3play Media has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Demandbase, Google and Drift.

3play Media recently adopted applications including ZoomInfo Chorus in 2022, Google Cloud Platform (GCP) in 2022 and Cloudflare CDN in 2022, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of 3play Media’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates 3play Media’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete 3play Media technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.