New York, 10016-1914, NY,
United States
42west Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 42west and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 42west employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 42west has purchased the following applications: Microsoft 365 for Collaboration in 2018, Lectra Launchmetrics for Marketing Automation in 2020, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 42west is running and its propensity to invest more and deepen its relationship with Microsoft , Lectra , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 42west revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 42west intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Lectra | Legacy | Lectra Launchmetrics | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, 42west deployed Lectra Launchmetrics on its public website as a Marketing Automation solution to support marketing and communications workflows. The deployment of Lectra Launchmetrics is centered on web-based engagement, aligning the application with 42west marketing and PR functions for campaign activity and digital audience capture.
Configuration appears focused on web instrumentation and campaign orchestration, consistent with Marketing Automation capabilities. Implementation details indicate use of visitor tracking, lead capture forms, content tagging, and campaign analytics within Lectra Launchmetrics, enabling segmentation and automated engagement workflows managed through the application.
Operational coverage is concentrated within the small firm marketing and communications teams, with implementation localized to the corporate website. Governance emphasis is likely on web data capture workflows and consent controls for site visitors, aligning rollout and process changes to existing marketing operations rather than cross-enterprise ERP or HR functions.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Platform (GCP) | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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