AI Buyer Insights:

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

42west Data, Technology Stack, and Enterprise Applications
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2018 2018
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Lectra Legacy Lectra Launchmetrics Marketing Automation CRM n/a 2020 2020
In 2020, 42west deployed Lectra Launchmetrics on its public website as a Marketing Automation solution to support marketing and communications workflows. The deployment of Lectra Launchmetrics is centered on web-based engagement, aligning the application with 42west marketing and PR functions for campaign activity and digital audience capture. Configuration appears focused on web instrumentation and campaign orchestration, consistent with Marketing Automation capabilities. Implementation details indicate use of visitor tracking, lead capture forms, content tagging, and campaign analytics within Lectra Launchmetrics, enabling segmentation and automated engagement workflows managed through the application. Operational coverage is concentrated within the small firm marketing and communications teams, with implementation localized to the corporate website. Governance emphasis is likely on web data capture workflows and consent controls for site visitors, aligning rollout and process changes to existing marketing operations rather than cross-enterprise ERP or HR functions.
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Cloud Platform (GCP) Application Hosting and Computing Services IaaS n/a 2021 2021
Application Hosting and Computing Services IaaS 2017 2017
Application Hosting and Computing Services IaaS 2022 2022
IT Decision Makers and Key Stakeholders at 42west
First Name Last Name Title Function Department Email Phone
No data found
Apps Being Evaluated by 42west Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD 42west Technographics

42west is a Professional Services organization based in United States, with around 50 employees and annual revenues of $5.0 million.

42west operates a diverse technology stack with applications such as Microsoft 365, Lectra Launchmetrics and Google Cloud Platform (GCP), covering areas like Collaboration, Marketing Automation and Application Hosting and Computing Services.

42west has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, Lectra and Google.

42west recently adopted applications including GoDaddy in 2022, Google Cloud Platform (GCP) in 2021 and Lectra Launchmetrics in 2020, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of 42west’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates 42west’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete 42west technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.