Boston, 02109-4825, MA,
United States
451 Research Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 451 Research and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 451 Research employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 451 Research has purchased the following applications: Terminus ABM Platform for Account Based Marketing in 2018, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2018, Cisco Webex Meetings for Audio Video and Web Conferencing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 451 Research is running and its propensity to invest more and deepen its relationship with Terminus , Microsoft , Rackspace Technology or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 451 Research revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 451 Research intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Terminus | Legacy | Terminus ABM Platform | Account Based Marketing | CRM | n/a | 2018 | 2018 |
In 2018, 451 Research implemented Terminus ABM Platform on its corporate website. The Terminus ABM Platform was deployed as an Account Based Marketing solution to enable account-level audience activation and site-based engagement for the company’s marketing and demand generation functions.
Configuration for the Terminus ABM Platform focused on core Account Based Marketing capabilities common to the category, including account identification and list management, targeted audience segmentation and programmatic display for named accounts, web personalization tied to account signals, and campaign measurement workflows. Implementation work was sized to a 10 person professional services firm, emphasizing lightweight campaign orchestration, account list updates, and collection of engagement signals via site-level instrumentation.
Operational ownership and governance were concentrated within marketing to manage target account lists, run account-centric campaigns, and coordinate outreach with sales. Rollout scope was limited to the corporate website as the primary engagement surface, with processes configured for iterative campaign cadence and ongoing management of account engagement workflows.
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Marketing Automation | CRM |
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2014 | 2014 |
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Tag Management | CRM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2019 | 2019 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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