Surry Hills, 2010, NSW,
Australia
4mation Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 4mation and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 64 4mation employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 4mation has purchased the following applications: Lever by Employ for Applicant Tracking System in 2018, Hubspot Live Chat for Chatbots and Conversational AI in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 4mation is running and its propensity to invest more and deepen its relationship with Employ , HubSpot , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 4mation revenues, which have grown to $13.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 4mation intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | JobAdder ATS | Lever by Employ | Applicant Tracking System | HCM | n/a | 2018 | 2018 |
In 2018, 4mation implemented Lever by Employ as its Applicant Tracking System. The deployment replaced JobAdder ATS and established Lever by Employ as the primary ATS surfaced on their public careers site at jobs.lever.co/4mation, centralizing applicant intake on a single web‑facing platform.
The Lever by Employ implementation leveraged standard Applicant Tracking System capabilities including career site job postings, application intake, candidate pipeline management, interview scheduling, and offer workflow configuration. Configuration focused on role based access for recruiters and hiring managers, structured candidate stages, and templated communications to standardize recruitment touchpoints across open roles.
Lever by Employ is embedded on the company website to publish vacancies and capture applicant submissions directly into the system, which serves as the single source of record for candidate data. Operational coverage targeted companywide hiring across departments in Australia, with primary users in HR and hiring managers within the 4mation organization.
Governance changes centered on centralizing hiring workflows within Lever by Employ, defining recruiter and hiring manager responsibilities through configured approval stages, and standardizing candidate data capture to create auditable hiring records. The implementation aligned recruiting processes to the functional terminology and workflow constructs typical of an Applicant Tracking System.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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