4mation
Level 7/28 Foveaux Street,
Surry Hills, 2010, NSW,
Australia
Surry Hills, 2010, NSW,
Australia
61 2 9213 1300
Professional Services
4mation Technographics
4mation Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 4mation and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 64 4mation employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 4mation has purchased the following applications: Lever by Employ for Applicant Tracking System in 2018, Hubspot Live Chat for Chatbots and Conversational AI in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 4mation is running and its propensity to invest more and deepen its relationship with Employ , HubSpot , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 4mation revenues, which have grown to $13.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 4mation intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
4mation Tech Stack and Enterprise Applications
4mation HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | JobAdder ATS | Lever by Employ | Applicant Tracking System | HCM | n/a | 2018 | 2018 |
In 2018, 4mation implemented Lever by Employ as its Applicant Tracking System. The deployment replaced JobAdder ATS and established Lever by Employ as the primary ATS surfaced on their public careers site at jobs.lever.co/4mation, centralizing applicant intake on a single web‑facing platform.
The Lever by Employ implementation leveraged standard Applicant Tracking System capabilities including career site job postings, application intake, candidate pipeline management, interview scheduling, and offer workflow configuration. Configuration focused on role based access for recruiters and hiring managers, structured candidate stages, and templated communications to standardize recruitment touchpoints across open roles.
Lever by Employ is embedded on the company website to publish vacancies and capture applicant submissions directly into the system, which serves as the single source of record for candidate data. Operational coverage targeted companywide hiring across departments in Australia, with primary users in HR and hiring managers within the 4mation organization.
Governance changes centered on centralizing hiring workflows within Lever by Employ, defining recruiter and hiring manager responsibilities through configured approval stages, and standardizing candidate data capture to create auditable hiring records. The implementation aligned recruiting processes to the functional terminology and workflow constructs typical of an Applicant Tracking System.
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4mation AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, 4mation implemented Hubspot Live Chat on its public website to provide real time engagement for prospects and clients. The Hubspot Live Chat deployment used an embedded website widget configured to capture contact details and to persist conversation transcripts and contact records in the HubSpot platform. This Chatbots and Conversational AI implementation centralized inbound chat sessions for handoff to sales and customer support teams.
Functional configuration emphasized conversational routing into shared inboxes, reusable canned messages, and automated contact enrichment to support lead capture and basic qualification workflows. Operational scope covered 4mation’s customer facing web properties and the sales and support business functions, with governance managed through HubSpot user roles and inbox ownership to coordinate response procedures. The implementation prioritized a lightweight rollout via site embed and admin configuration, aligning chat workflows with existing sales and support processes.
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4mation Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012, 4mation implemented Google Workspace (Formerly Google G-Suite) in the Collaboration category. The company lists Google Workspace on its website as the chosen collaboration and productivity platform for its operations. The Google Workspace (Formerly Google G-Suite) deployment leverages standard collaboration modules including Gmail, Calendar, Google Drive, Docs, Sheets, Slides, and Google Meet, and is managed through the Admin Console for user and policy administration. These modules support core collaboration workflows such as email communications, real-time document co-authoring, calendar scheduling, file storage, and virtual meetings. Operationally the implementation supports 4mation's professional services functions by enabling internal communications and client-facing document collaboration across teams. Account provisioning, access controls, and policy enforcement are centered in the Google Workspace administration layer to govern user access and shared resource permissions.
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4mation CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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4mation PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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4mation IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at 4mation
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by 4mation Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from 4mation IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the 4mation digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD 4mation Technographics
4mation is a Professional Services organization based in Australia,
with around 64 employees and annual revenues of $13.0 million.
4mation operates a diverse technology stack with applications such as
Lever by Employ, Hubspot Live Chat and Google Workspace (Formerly Google G-Suite),
covering areas like Applicant Tracking System, Chatbots and Conversational AI and Collaboration.
4mation has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Employ, HubSpot and Google.
4mation recently adopted applications including
Hubspot Marketing Automation in 2021, Amazon EC2 in 2021 and Hubspot Live Chat in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of 4mation’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates 4mation’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete 4mation technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.