Framingham, 1701, MA,
United States
52 Launch Powered by Sourcentra Technographics
52 Launch Powered by Sourcentra Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 52 Launch Powered by Sourcentra and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 52 Launch Powered by Sourcentra employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 52 Launch Powered by Sourcentra has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2017, ThoughtMetric for Marketing Analytics in 2022, GoDaddy for Application Hosting and Computing Services in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 52 Launch Powered by Sourcentra is running and its propensity to invest more and deepen its relationship with Google , ThoughtMetric , Klaviyo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 52 Launch Powered by Sourcentra revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 52 Launch Powered by Sourcentra intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
52 Launch Powered by Sourcentra Tech Stack and Enterprise Applications
52 Launch Powered by Sourcentra Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, 52 Launch Powered by Sourcentra adopted Google Workspace (Formerly Google G-Suite) as its cloud-hosted Collaboration platform. The company documents the use of Google Workspace on its website and relies on the application for core communication and content hosting across its operations.
Implementation centered on Google Workspace modules such as Gmail, Google Drive, Google Docs and Sheets, and Google Calendar, governed through the Google Workspace admin console and standard user provisioning workflows. Functional coverage included company-wide email, real-time document collaboration, shared storage, and calendar coordination across the 20-employee organization, supporting operations and customer communication. The deployment follows a cloud-native SaaS architecture with tenant-level controls and role-based access configuration typical for Collaboration platforms.
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52 Launch Powered by Sourcentra CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ThoughtMetric | Legacy | ThoughtMetric | Marketing Analytics | CRM | n/a | 2022 | 2022 |
In 2022, 52 Launch Powered by Sourcentra implemented ThoughtMetric on their website as part of their digital measurement stack. ThoughtMetric is deployed as the Marketing Analytics application for the company, providing website instrumentation and marketing measurement to support marketing and demand generation activities. The full application name ThoughtMetric appears in the site source and is used to capture visitor behavior and campaign-level signals.
Deployment uses a site level JavaScript snippet and page level event instrumentation to capture sessions, page views, and custom events, with standard capabilities for campaign attribution, conversion funnel analysis, visitor segmentation, and dashboard reporting. Operational coverage is limited to the corporate website and marketing workflows and is managed by the companys marketing staff at the US based manufacturing firm with about 20 employees. Governance has been oriented around an event taxonomy and measurement specifications to ensure consistent tagging across pages and enable reporting within ThoughtMetric.
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Marketing Automation | CRM |
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2022 | 2022 |
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52 Launch Powered by Sourcentra IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2017 | 2017 |
In 2017, 52 Launch Powered by Sourcentra implemented GoDaddy to host its corporate website. The deployment used GoDaddy as the Application Hosting and Computing Services provider, providing domain management, web hosting, and platform services for the site.
Operationally the implementation covers the company website and DNS, with site administration and content updates managed by the internal small-team, aligning hosting responsibilities with marketing and operations functions. The configuration reflects a lightweight hosting architecture appropriate for a 20 employee manufacturing firm, prioritizing reliable public site delivery and domain control rather than complex application integrations.
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at 52 Launch Powered by Sourcentra
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Apps Being Evaluated by 52 Launch Powered by Sourcentra Executives
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