Changchun, 130022,
China
52jushang Technographics
52jushang Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 52jushang and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 52jushang employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 52jushang has purchased the following applications: Sojern for Guest Management in 2016, GumGum for Artificial Intelligence Marketing in 2020, Momentive SurveyMonkey for Survey and Questionnaire in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 52jushang is running and its propensity to invest more and deepen its relationship with Sojern , GumGum , Momentive (formerly SurveyMonkey) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 52jushang revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 52jushang intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
52jushang Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sojern | Legacy | Sojern | Guest Management | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, 52jushang implemented Sojern as a Guest Management solution on its website. The deployment is web-first, embedding Sojern to manage visitor interactions and guest data for the company's digital media presence. Sojern handles guest registration workflows and visitor session tracking as core customer-facing capabilities aligned with the Guest Management category.
Operational scope is limited to the corporate website and is administered by the small in-house team consistent with a 10 employee organization. The architecture aligns with a cloud SaaS model and web-embedded components that centralize visitor profiles, behavioral segmentation, and onsite engagement controls typical of Guest Management platforms. Implementation focused on configuring guest intake forms, session identification logic, and content targeting rules to support editorial and marketing workflows, with governance routed through website operations rather than enterprise IT processes.
|
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Momentive (formerly SurveyMonkey) | Legacy | Momentive SurveyMonkey | Survey and Questionnaire | Collaboration | n/a | 2016 | 2016 |
In 2016, 52jushang implemented Momentive SurveyMonkey, deploying Momentive SurveyMonkey on its public website as a Survey and Questionnaire solution to capture reader feedback. The deployment is sized for a small media operator with about 10 employees, oriented toward web-embedded surveys and public survey links for direct respondent capture.
Configuration focused on standard Momentive SurveyMonkey modules such as survey design and question logic, branding and form configuration, response collection, and built-in reporting and export capabilities. Implementation activities included embedding survey widgets on site pages, configuring multiple question types and branching logic, and enabling export workflows for offline analysis.
Operational ownership sits with editorial and marketing teams who use the Survey and Questionnaire application for audience research and content feedback workflows, with centralized account administration managing user access and survey publication. Governance followed a lightweight process model, with controlled account-level administration and content review prior to live deployment to maintain consistency of public-facing surveys.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Tag Management | CRM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
|
2014 | 2014 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at 52jushang
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by 52jushang Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||