Salinas, 93901, CA,
United States
68 Produce Technographics
68 Produce Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 68 Produce and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 68 Produce employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 68 Produce has purchased the following applications: Famous ERP for Agriculture ERP in 2018, Microsoft 365 for Collaboration in 2015, FullStory for Customer Experience in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 68 Produce is running and its propensity to invest more and deepen its relationship with Famous Software , Microsoft , FullStory or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 68 Produce revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 68 Produce intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
68 Produce Tech Stack and Enterprise Applications
68 Produce ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Famous Software | Legacy | Famous ERP | Agriculture ERP | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, 68 Produce deployed Famous ERP as its core Agriculture ERP to manage sales, inventory, and operational workflows at its Salinas, California facility. Famous ERP was configured to support a small team environment and to centralize customer setup, quoting, invoice vouching, and day to day dispatch and repack coordination across the operation.
The implementation emphasized sales and order management capabilities, with daily quote sheet generation, commodity pricing, and a customer master used to set up new accounts and drive outbound sales outreach. Financial controls were implemented through purchase matching and vouching for accounts payable, reflecting documented responsibilities for vendor invoice processing and timely payments.
Operational modules in use include warehouse dispatch and load verification workflows, repack operations tracking, and structured food safety record keeping, including temperature and cooler maintenance logs, forklift logs, and bill of lading reconciliation. System use was embedded into daily supervisor tasks such as checking trucks in and out, validating pick tickets, and coordinating with forklift operators to ensure accurate counts and documentation.
Governance was practiced at the site level, with role based operational ownership by supervisors in Salinas who handled customer onboarding in Famous ERP, AP vouching processes, and maintenance of food safety binders. The deployment is described as an operational system of record for sales, operations, accounting, and warehouse functions at 68 Produce, with ongoing use since April 2018.
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68 Produce Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, 68 Produce implemented Microsoft 365 to support Collaboration across its 20 employee United States consumer packaged goods operation. The deployment was provisioned as a cloud hosted Microsoft 365 tenant to provide email, document collaboration, and synchronous communication, and the company’s public website references Microsoft 365 as part of its online presence.
Microsoft 365 was configured with typical Collaboration capabilities including cloud email and calendaring, Office web apps for document editing, SharePoint and OneDrive for Business style document storage and team file sharing, and real time meetings and chat to support marketing, operations, sales, and administrative functions. Tenant administration emphasized centralized account provisioning and access controls to govern user permissions and file sharing, with the implementation scoped to internal office workflows and customer facing web references to Microsoft 365. 68 Produce Microsoft 365 Collaboration supports core communications and document workflows across the business.
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68 Produce CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FullStory | Legacy | FullStory | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, 68 Produce implemented FullStory on its public website. 68 Produce deployed FullStory as a Customer Experience solution to capture session replay, click and scroll behavior, and conversion funnel events across product listing and checkout pages. The implementation instruments client-side event tracking and privacy masking to reduce exposure of sensitive fields while retaining behavioral data for analysis.
Configuration centered on session recordings, heatmaps, funnel analysis, and event-based segmentation, with FullStory configured to surface user journey friction points for marketing and e-commerce workflows. Operational ownership is assigned to marketing and site operations within the United States based organization, with role based access controls and data retention settings applied. FullStory provides recorded sessions and behavioral event feeds for internal review and product iteration planning.
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68 Produce IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at 68 Produce
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Apps Being Evaluated by 68 Produce Executives
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