Paris, 75008,
France
73 Strings Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 73 Strings and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 73 Strings employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 73 Strings has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2019, Embedly for Content Management in 2021, Coveo Qubit CommerceAI for Personalization and Product Recommendations in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 73 Strings is running and its propensity to invest more and deepen its relationship with Google , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 73 Strings revenues, which have grown to $38.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 73 Strings intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Survey and Questionnaire | Collaboration |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Embedly | Legacy | Embedly | Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, 73 Strings implemented Embedly on its public website to centralize rich media embedding and streamline web content handling. The deployment positions Embedly within the Content Management category, where 73 Strings uses Embedly to ingest, normalize, and render third party media and link previews as part of its site publishing stack. 73 Strings Embedly Content Management relationship is focused on supporting web content and marketing communications for the company based in France.
The implementation leverages Embedly capabilities typical of content management workflows, including automated media card generation, URL previewing, and standardized embed rendering via API and client-side integration. Operational ownership sits with web and marketing teams, who updated editorial and publishing processes to accommodate embedded content and preview moderation, while retaining the existing website hosting and CMS front end. Governance changes emphasized content review and embed hygiene as part of routine publishing workflows, aligning Embedly usage with site-level content controls and editorial procedures.
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Video Editing | Content Management |
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2024 | 2024 |
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Web Content Management | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2024 | 2024 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Coveo | Legacy | Coveo Qubit CommerceAI | Personalization and Product Recommendations | eCommerce | n/a | 2020 | 2020 |
In 2020, 73 Strings deployed Coveo Qubit CommerceAI on its website to deliver Personalization and Product Recommendations for its ecommerce merchandising and digital commerce functions. Coveo Qubit CommerceAI was implemented as the primary on site personalization and recommendation engine to tailor product discovery and promotional content across shopping flows.
The implementation configured standard Personalization and Product Recommendations capabilities, including context aware product recommendations, behavioral signal processing, and rule based merchandising controls. Coveo Qubit CommerceAI was tuned to use session signals and catalog context to influence ranking and recommendation logic, and configuration work focused on recommendation widgets, targeted content zones, and personalization rules for product listing and PDP pages.
Operationally the deployment integrated with the public website and the company ecommerce catalog to deliver recommendations at key touch points, with implementation work concentrated on front end placement and API level integration with the product feed. Ownership and governance were assigned to the merchandising and digital teams who manage tuning, rule sets, and ongoing personalization workflows, while analytics and tagging were used to monitor behavior and iterate on recommendation configurations.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2025 | 2025 |
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Digital Advertising Platform | CRM |
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2025 | 2025 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2025 | 2025 |
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Tag Management | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2023 | 2023 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2024 | 2024 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2024 | 2024 |
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Apps Development | PaaS |
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2021 | 2021 |
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Apps Development | PaaS |
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2024 | 2024 |
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Apps Development | PaaS |
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2024 | 2024 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Domain Name System (DNS) | IaaS |
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2019 | 2019 |
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Domain Name System (DNS) | IaaS |
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2020 | 2020 |
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Domain Name System (DNS) | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2024 | 2024 |
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