7digital
LABS Hawley Lock 1 Water Lane,
London, NW1 8NZ,
United Kingdom
London, NW1 8NZ,
United Kingdom
44 20 7099 7777
Media
7digital Technographics
7digital Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 7digital and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 51 7digital employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 7digital has purchased the following applications: Infor SunSystems for ERP Financial in 2015, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Hubspot CRM for CRM in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 7digital is running and its propensity to invest more and deepen its relationship with Infor , Recurly , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 7digital revenues, which have grown to $9.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 7digital intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
7digital Tech Stack and Enterprise Applications
7digital ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor SunSystems | ERP Financial | ERP | n/a | 2015 | 2016 |
In 2015, 7digital implemented Infor SunSystems as its core ERP Financial application to centralize finance operations for the company. The deployment was positioned to provide the finance team with a single system of record for revenue and cash management while supporting the CFO, CEO, and COO with timely financial information.
Infor SunSystems was configured to deliver full control and management over the sales ledger and to maintain and reconcile client accounts. Functional capabilities implemented include accounts receivable ledger controls, bank reconciliations, cash flow management, sales forecasting and commentary, month end postings for accruals, deferrals and cost of sales, calculation of charge on shares, and production of annual statutory accounts and notes.
The technical footprint included integration with B4B Banking to support bank reconciliation and cash operations, reflecting the record that software used included SUN System and B4B Banking. Operational coverage focused on the corporate finance function, with the finance team holding sole control over revenue and sales related queries and producing general finance information for executive stakeholders.
Governance and process changes centered on centralizing ownership of the sales ledger and instituting structured month end close procedures, including posting accruals and deferrals and preparing materials for the annual audit. Infor SunSystems was used to formalize forecasting workflows and provide in depth analysis and commentary to senior management, aligning statutory reporting and audit support with daily cash and revenue controls.
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Subscription and Recurring Billing | ERP |
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2012 | 2012 |
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7digital Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, 7digital implemented Google Workspace (Formerly Google G-Suite). Google Workspace (Formerly Google G-Suite) is referenced on 7digital's public website and functions as the organization’s Collaboration platform.
The deployment is organized as a single Google Workspace tenant sized for a small media company, leveraging core Collaboration capabilities including Gmail, Google Calendar, Google Drive, Google Docs and centralized administration through the Google Admin console. Configuration signals indicate use of shared drives, document coauthoring, calendaring and group based access controls to support day to day workflows. Account provisioning and role based administrative controls are managed within the Workspace admin surface.
Operational coverage spans companywide use across commercial and corporate functions in the United Kingdom, supporting email, document collaboration and meeting coordination in cloud native services. Governance is consistent with standard Collaboration deployments, focused on admin console policy controls for sharing, access and account life cycle. Public technical signals show a direct vendor relationship with Google for this Collaboration implementation.
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7digital CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2020 | 2020 |
In 2020, 7digital implemented HubSpot CRM. The HubSpot CRM deployment was embedded on 7digital's website to centralize lead capture, contact profiling, and marketing-sourced pipeline visibility.
Configuration emphasized core CRM modules including contact and company records, deal pipeline management, and web form based lead capture. Email tracking, contact timelines, and basic automation workflows were configured to support sales and marketing handoffs and to maintain consistent contact enrichment.
The deployment used HubSpot's cloud hosted architecture and integrated directly with the public website for form submissions and tracking, ingesting inbound leads into HubSpot CRM in real time. Operational coverage prioritized commercial functions, primarily sales and marketing, with CRM records surfaced to customer success for account context and follow up.
Rollout was managed as a website embedded implementation with governance controls applied to contact data hygiene, pipeline stage definitions, and role based access for sales and marketing users. Ongoing administration focused on maintaining web form mappings, notification routing, and segmentation rules within HubSpot CRM.
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2021 | 2021 |
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7digital ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2011 | 2011 |
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IT Service Management | ITSM |
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2021 | 2021 |
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7digital PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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7digital IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at 7digital
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Financial Officer | CXO | Finance | |
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Head of Technology | Director | IT | |
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Group Financial Controller | Director | Finance | |
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Apps Being Evaluated by 7digital Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from 7digital IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the 7digital digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD 7digital Technographics
7digital is a Media organization based in United Kingdom,
with around 51 employees and annual revenues of $9.0 million.
7digital operates a diverse technology stack with applications such as
Infor SunSystems, Google Workspace (Formerly Google G-Suite) and Hubspot CRM,
covering areas like ERP Financial, Collaboration and CRM.
7digital has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Infor, Google and HubSpot.
7digital recently adopted applications including
Hubspot Marketing Automation in 2021, Atlassian Jira Service Desk in 2021 and Amazon SES in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of 7digital’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates 7digital’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete 7digital technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.