Fresha
71-75 Shelton Street,
London, WC2H 9JQ,
United Kingdom
London, WC2H 9JQ,
United Kingdom
44 80 0048-0408
Professional Services
Fresha Technographics
Fresha Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fresha and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 459 Fresha employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fresha has purchased the following applications: Adyen for Payment Processing in 2019, Symmetrical for Core HR in 2025, Google Workspace (Formerly Google G-Suite) for Collaboration in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fresha is running and its propensity to invest more and deepen its relationship with Adyen , Apple , Symmetrical.ai or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fresha revenues, which have grown to $43.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fresha intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fresha Tech Stack and Enterprise Applications
Fresha ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adyen | Legacy | Adyen | Payment Processing | ERP | n/a | 2019 | 2019 |
In 2019 Fresha implemented Adyen for Payment Processing on its website. The deployment targeted customer-facing checkout flows on fresha.com and centralized online payment acceptance for bookings and service transactions.
Adyen was configured as the primary payment gateway to handle card authorization and settlement, tokenization for vaulted payment instruments, and support for major digital wallets, reflecting standard Payment Processing capabilities. The integration concentrated on front-end checkout wiring and server-side payment orchestration, with tokenization used to limit PCI footprint and provide centralized authorization and settlement records.
Operational coverage is limited to the public website checkout and order capture workflows, impacting commerce operations, payments, finance and customer support processes that manage transaction inquiries and reconciliation. Governance focused on payment flow controls and checkout instrumentation to monitor authorization and decline activity while maintaining a consistent online payment experience through Adyen.
|
|
|
|
|
Payment Processing | ERP |
|
2020 | 2020 |
|
Fresha HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Symmetrical.ai | Legacy | Symmetrical | Core HR | HCM | n/a | 2025 | 2025 |
In 2025, Fresha implemented Symmetrical to centralise HR and payroll operations for its Warsaw office. The deployment targeted Core HR capabilities to standardise HR and payroll processes across Fresha's Poland operations.
Symmetrical was configured to automate onboarding workflows, generate and distribute payslips, and provide real time HR reporting. Implemented modules included employee onboarding automation, payroll processing and payslip distribution, and live HR analytics and reporting using the Symmetrical application.
Operational scope covered the Warsaw office and HR and payroll responsibilities for Poland, consolidating processes that had previously been managed locally. The implementation introduced employee self service for payslips and onboarding, shifting transactional HR tasks to a self service model and reducing manual payroll work.
Governance emphasis was placed on centralised reporting and process standardisation for HR in Poland, enabling HR teams to access consistent operational dashboards and maintain improved audit trails. Outcomes explicitly recorded include reduced manual payroll work, enabled employee self service for payslips and onboarding, and improved operational transparency and reporting for HR in Poland.
|
Fresha Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Fresha implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. Public source on Fresha's website confirms Google Workspace is in active use, indicating a cloud-hosted collaboration tenancy for the United Kingdom based professional services firm Fresha.
The deployment leverages core Google Workspace capabilities, including Gmail for domain email, Google Calendar for scheduling, Google Drive and Shared Drives for centralized file storage, and Docs, Sheets and Slides for real-time document collaboration, with Google Meet for conferencing. Administration is conducted through the Google Workspace Admin console to manage users, groups, and baseline access controls, aligning with standard collaboration and office productivity workflows.
Operationally Google Workspace supports internal communications, cross-functional teamwork, and knowledge sharing for Fresha teams. Governance is centered on tenant-level administration and group provisioning to enforce access and collaboration policies, and public site references verify the platform is integrated into the company’s external presence.
|
|
|
|
|
|
Collaboration | Collaboration |
|
2022 | 2022 |
|
|
|
|
|
Collaboration | Collaboration |
|
2025 | 2025 |
|
|
|
|
|
Online Meeting Scheduling | Collaboration |
|
2020 | 2020 |
|
Fresha CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Support | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2022 | 2022 |
|
Fresha ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2021 | 2021 |
|
|
|
|
|
IT Service Management | ITSM |
|
2020 | 2020 |
|
Fresha PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2019 | 2019 |
|
Fresha IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
Fresha CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Fresha
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Fresha Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Fresha IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Fresha digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Fresha Technographics
Fresha is a Professional Services organization based in United Kingdom,
with around 459 employees and annual revenues of $43.0 million.
Fresha operates a diverse technology stack with applications such as
Adyen, Symmetrical and Google Workspace (Formerly Google G-Suite),
covering areas like Payment Processing, Core HR and Collaboration.
Fresha has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Adyen, Symmetrical.ai and Google.
Fresha recently adopted applications including
Symmetrical in 2025, Twilio Rich Communication Services in 2025 and Slack Connect in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Fresha’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Fresha’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Fresha technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.