Milwaukee, 53217, WI,
United States
A.B. Data Technographics
A.B. Data Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by A.B. Data and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 A.B. Data employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that A.B. Data has purchased the following applications: Sage 300 ERP (formerly Accpac) for ERP Financial in 2013, Hubspot CRM for CRM in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems A.B. Data is running and its propensity to invest more and deepen its relationship with Sage , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing A.B. Data revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for A.B. Data intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
A.B. Data Tech Stack and Enterprise Applications
A.B. Data ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage 300 ERP (formerly Accpac) | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013 A.B. Data implemented Sage 300 ERP (formerly Accpac) as its ERP Financial platform to manage core accounts payable operations. The engagement documented that all accounts payable duties were executed using Sage 300 ERP, while payment transactions were entered into Quicken and monthly bank reconciliations were prepared in Quicken, establishing a documented operational handoff between the ERP and Quicken for payment posting and reconciliation tasks.
Operational scope centered on the finance function at A.B. Data in the United States, specifically accounts payable and treasury workflows. Implementation leveraged standard ERP Financial accounts payable capabilities such as invoice entry, vendor account maintenance, and payment scheduling within Sage 300 ERP, with Quicken used for payment entry and bank statement reconciliation, requiring consistent ledger mapping and procedural controls to keep postings and reconciliations aligned across the two systems.
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A.B. Data CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2019 | 2019 |
In 2019, A.B. Data deployed Hubspot CRM to centralize contact and lead management and instrument their public website for inbound capture. Hubspot CRM serves as the CRM for the professional services firm, linking marketing touchpoints to sales processes and supporting Sales and Marketing business functions across the United States operation with approximately 150 employees.
The implementation integrated HubSpot tracking and web forms on the company website to feed leads directly into the Hubspot CRM contact database, enabling lead qualification and pipeline staging aligned with CRM workflows. Configuration work focused on contact and company records, deal pipelines, task automation and role based access controls to enforce data governance, while the rollout prioritized aligning marketing capture with sales pipeline management and establishing a single source of truth for customer records.
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Marketing Automation | CRM |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at A.B. Data
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Apps Being Evaluated by A.B. Data Executives
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