A. Baur Pharma & Co. Technographics
A. Baur Pharma & Co. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by A. Baur Pharma & Co. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 A. Baur Pharma & Co. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that A. Baur Pharma & Co. has purchased the following applications: Microsoft 365 for Collaboration in 2021, Contao for Web Content Management in 2017, Hotjar for Customer Experience in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems A. Baur Pharma & Co. is running and its propensity to invest more and deepen its relationship with Microsoft , Contao , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing A. Baur Pharma & Co. revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for A. Baur Pharma & Co. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
A. Baur Pharma & Co. Tech Stack and Enterprise Applications
A. Baur Pharma & Co. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, A. Baur Pharma & Co. implemented Microsoft 365 as its primary Collaboration platform. The deployment uses Microsoft 365 cloud services to support core communications and document workflows for the company’s roughly 20 employees. Microsoft 365 is identified as the application handling email, real-time meetings and chat, and cloud file storage.
Their public website shows Microsoft 365 in use on web-facing assets, indicating a cloud-hosted SaaS architecture with centralized administration and user provisioning consistent with Microsoft 365 operations. Operational coverage centers on corporate communications, document management and internal collaboration, leveraging modules such as Exchange Online, Teams, SharePoint and OneDrive to provide mailbox, conferencing, intranet and file synchronization capabilities.
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A. Baur Pharma & Co. Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contao | Legacy | Contao | Web Content Management | Content Management | n/a | 2017 | 2017 |
In 2017, A. Baur Pharma & Co. deployed Contao as its Web Content Management platform to power the company website hosted on baur-pharma.de. The implementation established Contao as the central content delivery layer for public product information, regulatory notices, and corporate pages for the Germany based life sciences firm.
Contao was configured to support core Web Content Management capabilities including page authoring and templating, media and file asset management, form handling, SEO metadata fields, and role based editorial workflows. The deployment leveraged Contao templates and modular content elements to standardize page layouts and to enable responsive rendering across devices.
Operational scope focused on marketing and product documentation, with a small internal editorial team assigned content ownership and publishing responsibilities. Governance emphasized editorial review and role based approvals, routine content maintenance, and use of Contao built in user management to control publishing permissions and content lifecycle.
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A. Baur Pharma & Co. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017, A. Baur Pharma & Co. deployed Hotjar on its public website to capture behavioral signals and improve site-level user insights. The deployment uses Hotjar as a Customer Experience tool, leveraging session recordings and heatmaps to observe navigation patterns and form interactions across marketing and product pages.
The implementation was executed by embedding the Hotjar client side tracking snippet into the website templates, centralizing captured behavior data within the Hotjar application for web analytics and user experience teams. Operational scope is confined to the public website and supports marketing and digital content workflows, with configuration focused on standard behavioral signals and session replay to inform iterative content and usability reviews.
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A. Baur Pharma & Co. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
 |
|
|
Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at A. Baur Pharma & Co.
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by A. Baur Pharma & Co. Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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