Etobicoke, M8Y 1B2, ON,
Canada
A Better You Technographics
A Better You Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by A Better You and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3 A Better You employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that A Better You has purchased the following applications: WooCommerce for eCommerce in 2021, Automattic Jetpack CRM for CRM in 2019, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems A Better You is running and its propensity to invest more and deepen its relationship with Automattic , Intuit , Beeketing or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing A Better You revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for A Better You intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
A Better You Tech Stack and Enterprise Applications
A Better You eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, A Better You implemented WooCommerce on its website, deploying the Automattic WooCommerce plugin to provide an eCommerce storefront. The implementation centers on embedding WooCommerce within the site content environment to enable online ordering and catalog presentation for the small, Canada based leisure and hospitality operator.
The configuration emphasizes core eCommerce capabilities, including product catalog management, shopping cart and checkout workflows, tax and shipping setup, coupon management, and order capture. Administrators configured payment gateway connections and checkout settings within WooCommerce, and used plugin configuration to align store behavior with site navigation and content pages.
Operational responsibility remains within the internal team, with site administration and order processing handled by the organization’s employees through WordPress admin roles and WooCommerce store settings. The 2021 rollout was scoped to a single website, focusing on configuration, catalog population, and live order management to support online sales through the site.
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A Better You CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | Automattic Jetpack CRM | CRM | CRM | n/a | 2019 | 2019 |
In 2019, A Better You implemented Automattic Jetpack CRM as its CRM on the company website to centralize client contact records and web sourced inquiries. The deployment is site installed and configured to capture leads from public facing forms and to store customer profiles for a three person leisure and hospitality training business. The CRM supports customer facing operations including enrollment tracking, support correspondence, and basic contact segmentation.
Automattic Jetpack CRM was configured to provide contact management, lead capture, activity logging, tag based segmentation, and consolidated email history to support client lifecycle workflows. Integration points are limited to the public website, with CRM records created from web form submissions and enriched through manual entry by staff. Governance is lightweight, with a small number of administrators managing contact hygiene, tagging, and enrollment workflows across the organization.
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2022 | 2022 |
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A Better You IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Platform (GCP) | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021, A Better You deployed Google Cloud Platform GCP to host its public website. The deployment is recorded under Application Hosting and Computing Services and serves as the primary hosting environment for the company website and customer-facing course information. Google Cloud Platform is explicitly used to provide the application hosting layer for A Better You's web presence.
The implementation is lightweight and proportionate to a three person organization, concentrating operational scope on web hosting and content delivery rather than broader enterprise IT functions. The configuration likely leverages category-aligned capabilities such as managed compute, object storage, content delivery and TLS termination to deliver public content and secure access, with site administration handled directly through the Google Cloud Platform console. Governance and workflow are expected to be informal, with internal staff performing configuration and content updates rather than a multi-phase rollout.
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at A Better You
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Apps Being Evaluated by A Better You Executives
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