A Brief Affair
11 Strawberry Patch Ln,
Stamford, 6902, CT,
United States
Stamford, 6902, CT,
United States
1 516-305-5023
Retail
A Brief Affair Technographics
A Brief Affair Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by A Brief Affair and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 A Brief Affair employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that A Brief Affair has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2018, GoDaddy Webmail for Collaboration in 2011, Oracle NetSuite Commerce for eCommerce in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems A Brief Affair is running and its propensity to invest more and deepen its relationship with Oracle , Apple , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing A Brief Affair revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for A Brief Affair intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
A Brief Affair Tech Stack and Enterprise Applications
A Brief Affair ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Intuit Quickbooks Enterprise | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018, A Brief Affair implemented Oracle NetSuite ERP. The deployment replaced Intuit Quickbooks Enterprise and centralized core financial processing for the 30 person retail firm in the United States, using an ERP Financial platform to consolidate accounting and transactional control.
Oracle NetSuite ERP was configured with core ERP Financial modules including general ledger, accounts payable, accounts receivable, billing, and financial reporting, while retail-oriented order to cash and inventory costing workflows were enabled to support merchandise operations. Configuration work focused on chart of accounts rationalization, automated journal posting, recurring billing templates, and role based access and approval routing for accounting and sales functions.
The migration consolidated transactional history from Intuit Quickbooks Enterprise into a unified NetSuite ledger, creating a single source of truth for revenue recognition and cash management across finance, operations, and sales teams. The source does not specify external third party connectors, the implementation emphasis was internal consolidation and standardized transactional flows within Oracle NetSuite ERP.
Governance changes included centralized financial controls, standardized month end close procedures, and reassigned process ownership to finance leadership to support ongoing operations. A Brief Affair said, "NetSuite's integration has helped us streamline and organize the company so we don't have to worry about growing the business," reflecting improved operational readiness for scale without quantified outcomes provided.
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Payment Processing | ERP |
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2020 | 2020 |
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A Brief Affair Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, A Brief Affair implemented GoDaddy Webmail as its hosted email solution, deploying the application within the Collaboration category. The implementation provided domain‑based mailboxes for the 30‑employee retail business and exposed webmail access alongside the company website to support sales, customer service, and operational communications.
Mailbox and DNS administration is handled through the GoDaddy control panel, with GoDaddy Webmail delivering standard webmail capabilities such as inbox management, contact directories, calendar access, and compatibility with IMAP, POP, and SMTP email clients. User provisioning and mailbox configuration are executed through the vendor console, aligning email governance and operational workflows with the company domain and website presence.
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Collaboration | Collaboration |
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2015 | 2015 |
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A Brief Affair eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite Commerce | eCommerce | eCommerce | n/a | 2011 | 2011 |
In 2011, A Brief Affair deployed Oracle NetSuite Commerce to establish a managed online retail channel. The deployment used Oracle NetSuite Commerce as the core eCommerce platform for the company's US-based boutique retail operations, supporting product merchandising, customer transactions, and order fulfillment.
Implementation focused on configuring the Oracle NetSuite Commerce storefront, product catalog and taxonomy, pricing and promotions, shopping cart and checkout flows, customer account management, and order management with inventory synchronization. Functional configuration emphasized standard eCommerce capabilities such as SKU-level inventory visibility, catalog merchandising controls, and secured checkout workflows aligned with retail sales and marketing operations.
Operational integrations were implemented in a typical eCommerce pattern, connecting the commerce application to payment processing, shipping and fulfillment workflows, and back-office accounting and customer service processes to support order-to-cash and fulfillment execution. Governance introduced centralized catalog ownership and role-based access for merchandising and customer service, along with defined order management workflows to streamline online sales operations.
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eCommerce | eCommerce |
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2021 | 2021 |
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A Brief Affair CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2008 | 2008 |
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Marketing Automation | CRM |
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2021 | 2021 |
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A Brief Affair IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at A Brief Affair
| First Name | Last Name | Title | Function | Department | Phone | |
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CEO | CXO | Finance | |
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Digital Marketing Coordinator | Manager | Marketing | |
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Digital Marketing Coordinator | Manager | Marketing | |
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Website, Marketing, and Public Relations Manager | Manager | Marketing | |
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Business Owner | CXO | Operations | |
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Apps Being Evaluated by A Brief Affair Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from A Brief Affair IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the A Brief Affair digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD A Brief Affair Technographics
A Brief Affair is a Retail organization based in United States,
with around 30 employees and annual revenues of $5.0 million.
A Brief Affair operates a diverse technology stack with applications such as
Oracle NetSuite ERP, GoDaddy Webmail and Oracle NetSuite Commerce,
covering areas like ERP Financial, Collaboration and eCommerce.
A Brief Affair has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and GoDaddy.
A Brief Affair recently adopted applications including
Shopify in 2021, Intuit Mailchimp in 2021 and Apple Pay in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of A Brief Affair’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates A Brief Affair’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete A Brief Affair technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.