Neuville En Ferrain, 59960,
France
A Caquant Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by A Caquant and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 A Caquant employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that A Caquant has purchased the following applications: Microsoft 365 for Collaboration in 2015, Mailify for Marketing Automation in 2019, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems A Caquant is running and its propensity to invest more and deepen its relationship with Microsoft , Groupe Positive , OVHcloud or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing A Caquant revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for A Caquant intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Groupe Positive | Legacy | Mailify | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019, A Caquant implemented Mailify on their website, using the Mailify platform to introduce Marketing Automation capabilities across its digital customer engagement channels. A Caquant is a France based distribution company with 1000 employees and €300,000,000 in revenue, and the initiative is centered on web driven email and campaign orchestration tied to the corporate site.
The Mailify deployment emphasizes core Marketing Automation functionality, including campaign design and template management, contact list segmentation and targeted sends, automation workflows for lifecycle messaging, landing page and form creation, and email deliverability controls. Configuration appears aligned to typical marketing automation patterns, with reusable templates, audience segmentation rules, and scheduled automation sequences managed through Mailify.
Operationally Mailify is integrated with the company website to capture leads via on site subscription forms and to manage outbound email communications, positioning the platform as the primary web to inbox channel. The implementation affects marketing and e commerce customer engagement processes, enabling centralized campaign execution and on site capture of consented contacts for subsequent automated flows.
Governance for the Mailify driven Marketing Automation setup is structured around marketing operations controls, with campaign approval workflows, contact list hygiene practices, and consent management consistent with French and EU data protection expectations. Training and procedural ownership rest with the marketing organization, which manages content, scheduling, and suppression lists through the Mailify interface.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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