Mumbai, 400 098,
India
A.K. Group Technographics
A.K. Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by A.K. Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 A.K. Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that A.K. Group has purchased the following applications: Microsoft 365 for Collaboration in 2018, Netcore Customer Engagement for Customer Engagement in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems A.K. Group is running and its propensity to invest more and deepen its relationship with Microsoft , Netcore , SendPulse or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing A.K. Group revenues, which have grown to $35.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for A.K. Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
A.K. Group Tech Stack and Enterprise Applications
A.K. Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
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A.K. Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Netcore | Legacy | Netcore Customer Engagement | Customer Engagement | CRM | n/a | 2019 | 2019 |
In 2019 A.K. Group implemented Netcore Customer Engagement on its corporate website, deploying Netcore Customer Engagement to centralize web-based customer messaging and orchestration. The implementation targeted the Banking and Financial Services digital footprint, using the Customer Engagement capability to manage customer outreach and on-site behavioral engagement for the organization.
The deployment followed a cloud-hosted SaaS model instrumented on the website via site-level JavaScript tagging and server-side APIs to capture user events and feed audience definitions. Functional modules configured include campaign orchestration, audience segmentation, personalization engines and engagement analytics to operate email, web push and on-site messaging workflows. Operational scope covered marketing and digital channels, with governance implemented through campaign approval workflows and consent management to control customer communication preferences.
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Marketing Automation | CRM |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at A.K. Group
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Apps Being Evaluated by A.K. Group Executives
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