AI Buyer Insights:

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

A R P Data, Technology Stack, and Enterprise Applications
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2022 2022
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Groupe Positive Legacy Mailify Marketing Automation CRM n/a 2019 2019
In 2019, A R P implemented Mailify Marketing Automation and embedded Mailify on its public website to centralize email-driven audience engagement. The rollout targeted the company marketing function at the France-based media firm, which operates with six employees, and focused on website-triggered contact capture and outbound campaign orchestration. Mailify was configured to support core Marketing Automation workflows, including email campaign creation, responsive template management, list segmentation, signup form embedding on the website, and scheduled broadcast and basic nurture automations. Configuration emphasized contact list hygiene and segmented sends, with content asset management and HTML editor usage to produce responsive newsletters and promotional messages. Operational governance was organized around the small marketing team, which controlled subscriber lists, consent records, and campaign approvals, with web-based signup forms feeding Mailify contact lists. The implementation centered on web integration and marketing operationalization rather than enterprise application interconnection, enabling the marketing function to manage audience communications and consent capture directly through Mailify.
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2022 2022
Application Hosting and Computing Services IaaS 2013 2013
IT Decision Makers and Key Stakeholders at A R P
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by A R P Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD A R P Technographics

A R P is a Media organization based in France, with around 6 employees and annual revenues of $1.0 million.

A R P operates a diverse technology stack with applications such as Microsoft 365, Mailify and Microsoft Azure Cloud Services, covering areas like Collaboration, Marketing Automation and Application Hosting and Computing Services.

A R P has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft and Groupe Positive.

A R P recently adopted applications including Microsoft 365 in 2022, Microsoft Azure Cloud Services in 2022 and Mailify in 2019, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of A R P’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates A R P’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete A R P technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.