A R P Technographics
A R P Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by A R P and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6 A R P employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that A R P has purchased the following applications: Microsoft 365 for Collaboration in 2022, Mailify for Marketing Automation in 2019, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems A R P is running and its propensity to invest more and deepen its relationship with Microsoft , Groupe Positive , OVHcloud or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing A R P revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for A R P intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
A R P Tech Stack and Enterprise Applications
A R P Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, A R P adopted Microsoft 365 to support core Collaboration functions across its small media team. Microsoft 365 is surfaced on their website and provisioned as a cloud tenant that supplies email via Exchange Online, SharePoint Online content management, OneDrive file synchronization, and Microsoft Teams communication and collaboration capabilities. The implementation is aligned to Collaboration workflows for editorial content management and administrative coordination.
Administration is centralized within a single Microsoft 365 tenancy owned by A R P, with user accounts and access controlled through the platform’s administrative tooling and role assignments. Operational scope covers all six employees in France and targets editorial, asset management, and back office communication functions. The rollout is cloud native and lightweight, with the website integration surfacing Microsoft 365 content and links to internal collaboration resources.
|
A R P CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Groupe Positive | Legacy | Mailify | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019, A R P implemented Mailify Marketing Automation and embedded Mailify on its public website to centralize email-driven audience engagement. The rollout targeted the company marketing function at the France-based media firm, which operates with six employees, and focused on website-triggered contact capture and outbound campaign orchestration.
Mailify was configured to support core Marketing Automation workflows, including email campaign creation, responsive template management, list segmentation, signup form embedding on the website, and scheduled broadcast and basic nurture automations. Configuration emphasized contact list hygiene and segmented sends, with content asset management and HTML editor usage to produce responsive newsletters and promotional messages.
Operational governance was organized around the small marketing team, which controlled subscriber lists, consent records, and campaign approvals, with web-based signup forms feeding Mailify contact lists. The implementation centered on web integration and marketing operationalization rather than enterprise application interconnection, enabling the marketing function to manage audience communications and consent capture directly through Mailify.
|
A R P IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2022 | 2022 |
In 2022, A R P deployed Microsoft Azure Cloud Services to provide Application Hosting and Computing Services for its public website. Microsoft Azure Cloud Services hosts arpselection.com and supports the company web presence for this France based media firm.
The implementation centers on managed cloud compute and platform hosting capabilities common to the Application Hosting and Computing Services category, including web server hosting, object storage for media assets, TLS termination and DNS management for the public domain. Operational scope is focused on website hosting and digital content delivery for marketing and editorial functions, with administration consolidated under a single Azure subscription and role based access controls for site administrators and content publishers.
|
 |
|
|
Application Hosting and Computing Services | IaaS |
|
2013 | 2013 |
|
IT Decision Makers and Key Stakeholders at A R P
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by A R P Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||