Halifax, HX3 5AW,
United Kingdom
A.W. Europe Technographics
A.W. Europe Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by A.W. Europe and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 39 A.W. Europe employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that A.W. Europe has purchased the following applications: Microsoft 365 for Collaboration in 2017, Sitecore CMS for Web Content Management in 2016, Microsoft Clarity for Marketing Analytics in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems A.W. Europe is running and its propensity to invest more and deepen its relationship with Microsoft , Sitecore , Flexmail or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing A.W. Europe revenues, which have grown to $100.1 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for A.W. Europe intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
A.W. Europe Tech Stack and Enterprise Applications
A.W. Europe Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, A.W. Europe deployed Microsoft 365 to support Collaboration across the organization. The 39 employee United Kingdom manufacturing firm uses Microsoft 365 on their website and leverages the platform across core business functions including operations, sales, and finance.
The Microsoft 365 implementation centers on Collaboration capabilities such as Exchange Online for email and calendaring, SharePoint Online for intranet and document libraries, OneDrive for business file sync, Microsoft Teams for persistent chat and meetings, and Office desktop and web applications for productivity. Configuration emphasis reflected a small company footprint, with centralized tenant administration, role based user provisioning, and baseline security and compliance settings to govern user access and document control.
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A.W. Europe Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sitecore | Legacy | Sitecore CMS | Web Content Management | Content Management | n/a | 2016 | 2016 |
In 2016, A.W. Europe implemented Sitecore CMS on its public website. Sitecore CMS is used as the core Web Content Management platform for carpetyourlife.com, providing the company with a centralized content authoring and delivery environment.
The Sitecore CMS deployment emphasizes standard Web Content Management capabilities including structured content authoring, reusable templates and presentation components, a media library for digital assets, and staged publishing workflows. The implementation supports in-context editing and role based editorial controls to manage product and marketing content, and it aligns with typical web content lifecycle processes such as author, preview, approve, and publish.
Operationally the deployment targets the company website and is managed by marketing and web operations functions within A.W. Europe in the United Kingdom. Governance practices introduced include defined editorial roles, approval gates in publishing workflows, and separation of authoring and delivery responsibilities to reduce publishing risk. The implementation positions Sitecore CMS as A.W. Europe Sitecore CMS Web Content Management for ongoing content management and web publishing activities.
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A.W. Europe CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Clarity | Marketing Analytics | CRM | n/a | 2021 | 2021 |
In 2021 A.W. Europe implemented Microsoft Clarity on its public website. The deployment uses Microsoft Clarity within the Marketing Analytics category to instrument user behavior on carpetyourlife.com and provide behavioral analytics for the company web presence.
The implementation centers on the Microsoft Clarity tracking snippet embedded across site pages, configured to enable session replay, heatmaps, click and scroll tracking and other standard behavioral analytics modules provided by Microsoft Clarity. The configuration is front-end focused and proportionate to the company size, leveraging client-side instrumentation and the vendor dashboard for analysis and segmentation.
Operational scope is limited to the single ecommerce site and is used by marketing and ecommerce functions to analyze user flows and identify conversion friction. Governance is organized around centralized dashboard access and site-level code deployment, with attention to cookie consent and privacy controls typical of Marketing Analytics implementations.
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Marketing Automation | CRM |
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2019 | 2019 |
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A.W. Europe IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at A.W. Europe
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by A.W. Europe Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||