4As (American Association of Advertising Agencies)
1707 L Street NWSuite 600,
Washington, 20036, DC,
United States
Washington, 20036, DC,
United States
1 202-331-7345
Non Profit
4As (American Association of Advertising Agencies) Technographics
4As (American Association of Advertising Agencies) Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 4As (American Association of Advertising Agencies) and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 4As (American Association of Advertising Agencies) employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 4As (American Association of Advertising Agencies) has purchased the following applications: Sage Intacct for ERP Financial in 2018, Nimble AMS for Membership Management in 2022, Rocket.chat for Chatbots and Conversational AI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 4As (American Association of Advertising Agencies) is running and its propensity to invest more and deepen its relationship with Sage , Momentive Software (formerly Community Brands) , Rocket.chat or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 4As (American Association of Advertising Agencies) revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 4As (American Association of Advertising Agencies) intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
4As (American Association of Advertising Agencies) Tech Stack and Enterprise Applications
4As (American Association of Advertising Agencies) ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage Intacct | ERP Financial | ERP | n/a | 2018 | 2018 |
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4As (American Association of Advertising Agencies) ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Momentive Software (formerly Community Brands) | Legacy | Nimble AMS | Membership Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, Aaaa Foundation implemented Nimble AMS. The deployment uses Nimble AMS as a Membership Management solution and is surfaced on the Aaaa Foundation public website. The implementation covers core membership lifecycle functions for a 300 employee professional services organization, aligning membership administration, renewals, and contact management.
Nimble AMS was configured to handle membership records, dues billing and renewal workflows, event registration and constituent communications, reflecting typical Membership Management capabilities. Automation was applied to billing cycles and renewal reminders and role based access controls were configured for membership and finance teams. The application is surfaced through the public website, indicating CMS level integration to present member directories and event listings.
Rollout and operational scope focused on membership operations, finance, and communications, with governance defined around data stewardship and subscription lifecycle workflows. Ongoing configuration and tenant management is operated as a cloud hosted application managed by Momentive Software, consistent with SaaS delivery models for the category. The implementation emphasizes standardization of Membership Management processes and centralized operational ownership within the membership team.
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4As (American Association of Advertising Agencies) AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rocket.chat | Legacy | Rocket.chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Aaaa Foundation deployed Rocket.chat on their public website as a web-facing conversational layer for visitor engagement. The deployment positions Rocket.chat within the Chatbots and Conversational AI category to support external communications and supporter outreach on the foundation website.
The implementation embeds the Rocket.chat web chat widget and a real-time messaging backend, providing channel-based conversations, session persistence, basic user authentication, and moderation controls typical of Chatbots and Conversational AI deployments. Configuration work emphasized conversational routing, bot hook endpoints for automated responses, and human escalation paths to ensure mixed automated and agent-handled interactions.
Operational responsibility is held by the foundation's IT and communications teams, who manage the Rocket.chat instance, enforce moderation rules, and operate responder workflows for website-originated inquiries. Aaaa Foundation uses Rocket.chat to connect website visitors with staff, aligning Rocket.chat Chatbots and Conversational AI with supporter communications and external engagement workflows.
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4As (American Association of Advertising Agencies) Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2013 | 2013 |
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4As (American Association of Advertising Agencies) Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2020 | 2020 |
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4As (American Association of Advertising Agencies) CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2021 | 2021 |
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Donor and Fundraising Management | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2022 | 2022 |
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4As (American Association of Advertising Agencies) ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2021 | 2021 |
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4As (American Association of Advertising Agencies) PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2016 | 2016 |
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4As (American Association of Advertising Agencies) IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at 4As (American Association of Advertising Agencies)
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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VP, Finance | VP | Finance | |
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EVP, Finance & Treasurer | VP | Finance | |
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Director, IT | Director | IT | |
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Director, Enterprise Systems | Director | IT | |
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Apps Being Evaluated by 4As (American Association of Advertising Agencies) Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from 4As (American Association of Advertising Agencies) IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the 4As (American Association of Advertising Agencies) digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD 4As (American Association of Advertising Agencies) Technographics
4As (American Association of Advertising Agencies) is a Non Profit organization based in United States,
with around 350 employees and annual revenues of $50.0 million.
4As (American Association of Advertising Agencies) operates a diverse technology stack with applications such as
Sage Intacct, Nimble AMS and Rocket.chat,
covering areas like ERP Financial, Membership Management and Chatbots and Conversational AI.
4As (American Association of Advertising Agencies) has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, Momentive Software (formerly Community Brands) and Rocket.chat.
4As (American Association of Advertising Agencies) recently adopted applications including
Nimble AMS in 2022, Salesforce Marketing Cloud in 2022 and Bubble Platform in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of 4As (American Association of Advertising Agencies)’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates 4As (American Association of Advertising Agencies)’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete 4As (American Association of Advertising Agencies) technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.