Aaj Tak Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Aaj Tak and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 650 Aaj Tak employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aaj Tak has purchased the following applications: Microsoft 365 for Collaboration in 2017, Adobe Experience Cloud for Customer Experience in 2018, Falconide for Transactional Email in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aaj Tak is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aaj Tak revenues, which have grown to $220.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aaj Tak intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Falconide | Legacy | Falconide | Transactional Email | PaaS | n/a | 2021 | 2021 |
In 2021, Aaj Tak implemented Falconide as its Transactional Email solution for website-driven notifications and operational messages. The deployment centers on Falconide handling email flows originating from Aaj Tak's public web properties and site backend.
Falconide was configured to provide standard Transactional Email capabilities including template management, SMTP relay and HTTP API delivery, personalization tokens, queueing and retry policies, and bounce and complaint handling. Email authentication and deliverability controls such as SPF and DKIM configuration were applied as part of the setup.
Integration work focused on connecting Falconide to the website's event and user management systems to trigger account related notifications, password resets, and content engagement alerts. Implementation favored API based transactional triggers and template driven content rendering to keep message logic in the email platform while leaving business logic in the website application.
Operational scope is the website channel and associated editorial and user account functions. Governance included template versioning, environment separation between production and staging, and centralized key management to control sending domains and credentials.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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