Aalborg, 9220,
Denmark
Aalborg Boldspilklub Technographics
Aalborg Boldspilklub Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aalborg Boldspilklub and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 73 Aalborg Boldspilklub employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aalborg Boldspilklub has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Hotjar for Customer Experience in 2017, Intuit Mailchimp Mandrill for Transactional Email in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aalborg Boldspilklub is running and its propensity to invest more and deepen its relationship with Google , Contentsquare , ClickDimensions or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aalborg Boldspilklub revenues, which have grown to $9.8 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aalborg Boldspilklub intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aalborg Boldspilklub Tech Stack and Enterprise Applications
Aalborg Boldspilklub Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Aalborg Boldspilklub implemented Google Workspace (Formerly Google G-Suite) to provide Collaboration capabilities across the organization. The club's public website references Google Workspace, indicating the solution is provisioned to the club domain and surfaced in external contact and communication workflows.
The deployment leverages standard Google Workspace Collaboration modules, including Gmail for domain email, Google Calendar for scheduling, Google Drive and Shared Drives for centralized document storage, and Google Docs, Sheets and Slides for collaborative content creation. Administrative functions are managed through the Google Workspace admin console with user account provisioning, group management and role based access control configured to match the club's operational needs.
Operational coverage spans core business functions such as internal communications, scheduling of club activities, document and asset management, and coordination between administrative and sporting staff for a 73 employee organization. Governance is organized around centralized account administration and domain email routing surfaced on the public site, with collaboration policies and access controls enforced via the Google Workspace admin console, aligning Aalborg Boldspilklub Google Workspace (Formerly Google G-Suite) Collaboration to everyday operational workflows.
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Aalborg Boldspilklub CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017, Aalborg Boldspilklub implemented Hotjar on its public website. The deployment is recorded under the Customer Experience category and was focused on capturing on-site user behavior across the club’s web estate.
The implementation configured Hotjar capabilities typical to Customer Experience workflows, including session recordings, heatmaps, on-page feedback widgets, and micro-surveys. Hotjar was embedded through front-end JavaScript instrumentation to enable both qualitative feedback capture and behavioral analytics for page-level user interactions.
Operational coverage targeted the club’s public website, including pages serving supporters and information about events and membership, with analytics outputs used by digital marketing and UX stakeholders. Governance centered on page-level instrumentation and data capture policies aligned with web analytics workflows, prioritizing client-side tagging and qualitative insight collection rather than backend system integration.
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2020 | 2020 |
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Aalborg Boldspilklub PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp Mandrill | Transactional Email | PaaS | n/a | 2016 | 2016 |
In 2016, Aalborg Boldspilklub implemented Intuit Mailchimp Mandrill on its public website to handle event-driven messaging. The deployment is categorized under Transactional Email and is used to support website-driven transactional messaging and automated notifications such as order confirmations, contact form responses, and account alerts. Intuit Mailchimp Mandrill is provisioned as the site outbound mail engine, with the implementation centered on using the application’s SMTP and API sending capabilities and template management to generate and deliver messages triggered by website workflows. Operational scope is limited to the website channel, where Mandrill handles message composition, delivery tracking, and bounce handling, and configuration is managed through the Intuit Mailchimp Mandrill administrative interface including template controls and sending credentials.
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IT Decision Makers and Key Stakeholders at Aalborg Boldspilklub
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Aalborg Boldspilklub Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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