Aarhus Lufthavn Technographics
Aarhus Lufthavn Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aarhus Lufthavn and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 102 Aarhus Lufthavn employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aarhus Lufthavn has purchased the following applications: Publitas for Product Information Management in 2022, Hotjar for Customer Experience in 2022, SparkPost for Transactional Email in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aarhus Lufthavn is running and its propensity to invest more and deepen its relationship with Publitas , Contentsquare , ActiveCampaign or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aarhus Lufthavn revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aarhus Lufthavn intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aarhus Lufthavn Tech Stack and Enterprise Applications
Aarhus Lufthavn eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Publitas | Legacy | Publitas | Product Information Management | eCommerce | n/a | 2022 | 2022 |
In 2022, Aarhus Lufthavn implemented Publitas as their Product Information Management solution on their website. The deployment situates Publitas as the central catalog and content layer for customer-facing product listings, linking product descriptions, pricing fields, and visual assets to the airport website's retail and merchandising pages. Aarhus Lufthavn uses Publitas as a Product Information Management solution to manage website product catalogs and support marketing and e-commerce business functions.
The implementation leverages standard Product Information Management capabilities, including structured product data modeling, taxonomy and SKU-level attribute enrichment, and digital asset management for images and PDFs. Publitas was configured to drive template-based product presentations and content variants for promotional pages, enabling centralized editing and publishing of product records and associated media.
Operationally the Publitas instance is integrated with the corporate website for content delivery and page rendering, with workflows oriented toward marketing and e-commerce teams who curate and publish product information. Governance was aligned around role-based content stewardship and editorial approval workflows, with content owners responsible for attribute completeness and publishing schedules.
Rollout focused on embedding Publitas into the website content lifecycle, consolidating product data management activities under a single application and standardizing product information workflows. The narrative centers on system architecture and operational coverage, describing Publitas as the Product Information Management platform used by Aarhus Lufthavn to manage website product content and associated editorial processes.
|
Aarhus Lufthavn CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, Aarhus Lufthavn implemented Hotjar on its public website to instrument user behavior and capture on-site feedback. The Hotjar implementation is categorized as Customer Experience and was configured to support session recordings, heatmaps, and on-page feedback widgets to surface usability issues on passenger-facing pages. The deployment uses client-side JavaScript to record interactions and collect survey responses, consistent with typical Customer Experience tooling.
Configuration emphasized page-level rule sets and recording filters targeting key customer journeys such as booking, information, and service pages, enabling digital marketing and customer experience teams to analyze navigation flows and identify friction points. Governance focused on consent-driven recording settings and privacy filters applied at the site template level to control the scope of captured session data. The implementation positions Hotjar as a qualitative web analytics layer for Aarhus Lufthavn to support UX and conversion analysis.
|
 |
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Tag Management | CRM |
|
2022 | 2022 |
|
Aarhus Lufthavn PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bird | Legacy | SparkPost | Transactional Email | PaaS | n/a | 2016 | 2016 |
In 2016, Aarhus Lufthavn deployed SparkPost for Transactional Email on its website. SparkPost is used to handle website-driven transactional messages and automated notifications sent to passengers and account holders.
The implementation leverages SparkPost capabilities including template management, API-based sending and SMTP relay, and delivery analytics to centralize outbound transactional workflows. Operational control is centered in the airport's digital communications function, which manages templates and sending rules while the system is embedded in web checkout and account account-management flows. The deployment creates a clear separation between website frontend events and the email delivery layer, enabling faster template updates and centralized delivery monitoring.
|
|
|
|
|
Transactional Email | PaaS |
|
2017 | 2017 |
|
Aarhus Lufthavn IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
IT Decision Makers and Key Stakeholders at Aarhus Lufthavn
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Aarhus Lufthavn Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||