Aarhus Lufthavn Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Aarhus Lufthavn and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 102 Aarhus Lufthavn employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aarhus Lufthavn has purchased the following applications: Publitas for Product Information Management in 2022, Hotjar for Customer Experience in 2022, SparkPost for Transactional Email in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aarhus Lufthavn is running and its propensity to invest more and deepen its relationship with Publitas , Contentsquare , ActiveCampaign or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aarhus Lufthavn revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aarhus Lufthavn intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Publitas | Legacy | Publitas | Product Information Management | eCommerce | n/a | 2022 | 2022 |
In 2022, Aarhus Lufthavn implemented Publitas as their Product Information Management solution on their website. The deployment situates Publitas as the central catalog and content layer for customer-facing product listings, linking product descriptions, pricing fields, and visual assets to the airport website's retail and merchandising pages. Aarhus Lufthavn uses Publitas as a Product Information Management solution to manage website product catalogs and support marketing and e-commerce business functions.
The implementation leverages standard Product Information Management capabilities, including structured product data modeling, taxonomy and SKU-level attribute enrichment, and digital asset management for images and PDFs. Publitas was configured to drive template-based product presentations and content variants for promotional pages, enabling centralized editing and publishing of product records and associated media.
Operationally the Publitas instance is integrated with the corporate website for content delivery and page rendering, with workflows oriented toward marketing and e-commerce teams who curate and publish product information. Governance was aligned around role-based content stewardship and editorial approval workflows, with content owners responsible for attribute completeness and publishing schedules.
Rollout focused on embedding Publitas into the website content lifecycle, consolidating product data management activities under a single application and standardizing product information workflows. The narrative centers on system architecture and operational coverage, describing Publitas as the Product Information Management platform used by Aarhus Lufthavn to manage website product content and associated editorial processes.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2022 | 2022 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Tag Management | CRM |
|
2022 | 2022 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bird | Legacy | SparkPost | Transactional Email | PaaS | n/a | 2016 | 2016 |
|
|
|
|
|
Transactional Email | PaaS |
|
2017 | 2017 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||