Belleville, K8P 3C8, ON,
Canada
Aaron Auto Canada Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Aaron Auto Canada and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Aaron Auto Canada employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aaron Auto Canada has purchased the following applications: CARFAX Dealership Management for Dealership Management in 2022, Motoinsight MotoCommerce for Customer Experience in 2022, New Relic APM for Application Performance Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aaron Auto Canada is running and its propensity to invest more and deepen its relationship with CARFAX , Motoinsight , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aaron Auto Canada revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aaron Auto Canada intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CARFAX | Legacy | CARFAX Dealership Management | Dealership Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, Aaron Auto Canada implemented CARFAX Dealership Management. The CARFAX Dealership Management deployment is embedded on their public website and functions as the primary Dealership Management tool for online inventory publishing and vehicle history disclosure.
Configuration emphasizes inventory management, VIN based vehicle history reporting, digital listing publication, and web lead capture, aligned with common Dealership Management capabilities. Operational scope is focused on dealership sales and operations at the single Canadian site, with staff using the web embedded CARFAX Dealership Management interface to manage listings, publish disclosures, and centralize online customer interactions. Governance changes centered on consolidating online listing updates through the CARFAX Dealership Management interface and formalizing web based disclosure workflows for sales and service teams.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Motoinsight | Legacy | Motoinsight MotoCommerce | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, Aaron Auto Canada implemented Motoinsight MotoCommerce on its public website. The deployment positions Motoinsight MotoCommerce as the customer facing layer for online retail and digital showroom activities within the Customer Experience category.
Deployment focused on embedding the Motoinsight MotoCommerce storefront into the dealer site and configuring commerce capabilities typical for automotive retail, including VIN level inventory merchandising, vehicle detail pages, lead capture, and digital retail workflows for finance and trade evaluation. Configuration work emphasized catalog synchronization with the site inventory feed and front end merchandising rules to present current availability and pricing, while implementing lead routing to support sales follow up.
Operational scope covered the dealership website and customer facing digital retail touchpoints, supporting online discovery and lead conversion by sales and marketing teams. Governance and rollout were executed as a compact dealer level program, concentrating on merchandising rule sets, content update processes, and standard operating workflows for handling online inquiries.
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Tag Management | CRM |
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2022 | 2022 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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