Alexandria, 22314, VA,
United States
AASA Technographics
AASA Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AASA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 44 AASA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AASA has purchased the following applications: Brightcove for Audio Video and Web Conferencing in 2022, Telerik Sitefinity CMS for Web Content Management in 2023, Qualtrics CustomerXM for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AASA is running and its propensity to invest more and deepen its relationship with Brightcove , Progress Software , Qualtrics or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AASA revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AASA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AASA Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brightcove | Legacy | Brightcove | Audio Video and Web Conferencing | Collaboration | n/a | 2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Progress Software | Legacy | Telerik Sitefinity CMS | Web Content Management | Content Management | n/a | 2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Qualtrics | Legacy | Qualtrics CustomerXM | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, AASA implemented Qualtrics CustomerXM on its public website to capture member and visitor feedback and to centralize experience signals for the association. The deployment uses Qualtrics CustomerXM and focuses on Customer Experience capabilities such as web intercepts, on site feedback widgets, online surveys, and experience analytics dashboards to collect structured and unstructured feedback. Configuration centers on reusable survey templates, branching logic, and event driven intercepts that instrument key website touchpoints to surface voice of the customer data. Qualtrics CustomerXM is the primary tool for consolidating site based feedback into a single experience dataset for analysis and reporting.
Administration and operational ownership are positioned with AASA's membership and communications functions, which manage survey design, sampling rules, and distribution workflows. Operational scope is explicitly the public website, capturing feedback from educators and association members across content and resource pages. Governance emphasizes role based access controls, template libraries for repeatable listening campaigns, and scheduled cadence for experience measurement. The implementation aligns the Customer Experience application with programmatic feedback collection and ongoing experience monitoring for the association.
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at AASA
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by AASA Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||