Auckland, 2013,
New Zealand
AB Equipment Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by AB Equipment and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 AB Equipment employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AB Equipment has purchased the following applications: Arlo for Learning and Development in 2023, Microsoft 365 for Collaboration in 2015, Hotjar for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AB Equipment is running and its propensity to invest more and deepen its relationship with Arlo , Microsoft , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AB Equipment revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AB Equipment intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Arlo | Legacy | Arlo | Learning and Development | HCM | n/a | 2023 | 2023 |
In 2023, AB Equipment implemented Arlo on its corporate website. The deployment uses Arlo to surface public course and event catalogs, enable online booking and registration, and manage attendee records, aligned to the Apps Category . Arlo is the application handling customer and learner facing scheduling and enrollment workflows.
Configuration work centered on web embedding, catalog publishing, registration form setup, session scheduling, and administrative role provisioning, with primary operational ownership by training and customer service teams at AB Equipment. The implementation emphasized catalog driven enrollment workflows and internal process updates for scheduling and attendee management, with governance delivered through role based access controls and administrative configuration procedures.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2018 | 2018 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2014 | 2014 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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