AI Buyer Insights:

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

AB InBev Italy Tech Stack and Enterprise Applications

CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Treasure Data Legacy Treasure Data CDP Customer Data Platform CRM n/a 2020 2020
In 2020, AB InBev Italy implemented Treasure Data CDP, a Customer Data Platform, on their website to centralize web‑originated customer signals and support marketing and digital commerce use cases. The deployment focused on site event ingestion and persistent profile construction, bringing first party behavioral data into a unified store for audience activation and analysis. The Treasure Data CDP configuration emphasized core Customer Data Platform capabilities, including data ingestion and schema normalization, identity stitching to create unified customer profiles, audience segmentation, and activation workflows for digital touchpoints. Implementation work included event collection from the website, mapping and normalization of web schemas, and the establishment of persistent profile and segmentation layers to support targeted engagement and analytics. Operational scope centered on marketing and digital teams within AB InBev Italy, with governance and process changes to manage data quality, consent and preference flags, and audience lifecycle orchestration. Integrations were concentrated on website data flows and downstream marketing activation channels, with implementation and governance designed to support ongoing profile management and audience distribution.
Customer Experience CRM 2017 2017
Data Management Platform CRM 2020 2020
Digital Advertising Platform CRM 2020 2020
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
New Relic Legacy New Relic APM Application Performance Management ITSM n/a 2019 2019
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
OneTrust Legacy OneTrust CookiePro Governance, Risk and Compliance TRM n/a 2019 2019
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Apps Development PaaS 2020 2020
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2014 2014
Application Hosting and Computing Services IaaS 2016 2016
Application Hosting and Computing Services IaaS 2020 2020
Cloud Storage IaaS 2019 2019
Content Delivery Network IaaS 2019 2019
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2020 2020
Domain Name System (DNS) IaaS 2019 2019
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
EMM / MDM / MAM CyberSecurity 2019 2019
Secure Sockets Layer (SSL) CyberSecurity 2019 2019
Web Application Firewalls (WAF) CyberSecurity 2021 2021

IT Decision Makers and Key Stakeholders at AB InBev Italy

First Name Last Name Title Function Department Email Phone
No data found

Apps Being Evaluated by AB InBev Italy Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from AB InBev Italy IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the AB InBev Italy digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD AB InBev Italy Technographics
AB InBev Italy is a Consumer Packaged Goods organization based in Italy, with around 230 employees and annual revenues of $30.0 million.
AB InBev Italy operates a diverse technology stack with applications such as Treasure Data CDP, New Relic APM and OneTrust CookiePro, covering areas like Customer Data Platform, Application Performance Management and Governance, Risk and Compliance.
AB InBev Italy has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Treasure Data, New Relic and OneTrust.
AB InBev Italy recently adopted applications including Imperva Sonar in 2021, Treasure Data CDP in 2020 and Salesforce Audience Studio in 2020, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AB InBev Italy’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates AB InBev Italy’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AB InBev Italy technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.