Milan, 20154,
Italy
AB InBev Italy Technographics
AB InBev Italy Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AB InBev Italy and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 230 AB InBev Italy employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AB InBev Italy has purchased the following applications: Treasure Data CDP for Customer Data Platform in 2020, New Relic APM for Application Performance Management in 2019, OneTrust CookiePro for Governance, Risk and Compliance in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AB InBev Italy is running and its propensity to invest more and deepen its relationship with Treasure Data , Contentsquare , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AB InBev Italy revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AB InBev Italy intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AB InBev Italy Tech Stack and Enterprise Applications
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Treasure Data | Legacy | Treasure Data CDP | Customer Data Platform | CRM | n/a | 2020 | 2020 |
In 2020, AB InBev Italy implemented Treasure Data CDP, a Customer Data Platform, on their website to centralize web‑originated customer signals and support marketing and digital commerce use cases. The deployment focused on site event ingestion and persistent profile construction, bringing first party behavioral data into a unified store for audience activation and analysis.
The Treasure Data CDP configuration emphasized core Customer Data Platform capabilities, including data ingestion and schema normalization, identity stitching to create unified customer profiles, audience segmentation, and activation workflows for digital touchpoints. Implementation work included event collection from the website, mapping and normalization of web schemas, and the establishment of persistent profile and segmentation layers to support targeted engagement and analytics.
Operational scope centered on marketing and digital teams within AB InBev Italy, with governance and process changes to manage data quality, consent and preference flags, and audience lifecycle orchestration. Integrations were concentrated on website data flows and downstream marketing activation channels, with implementation and governance designed to support ongoing profile management and audience distribution.
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Customer Experience | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneTrust | Legacy | OneTrust CookiePro | Governance, Risk and Compliance | TRM | n/a | 2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Domain Name System (DNS) | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EMM / MDM / MAM | CyberSecurity |
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2019 | 2019 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at AB InBev Italy
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by AB InBev Italy Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||