Novosibirsk, 630049,
Russia
Ab-Lab Technographics
Ab-Lab Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ab-Lab and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Ab-Lab employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ab-Lab has purchased the following applications: OpenCart for Shopping Cart Management in 2017, Unisender Email Marketing for Marketing Automation in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ab-Lab is running and its propensity to invest more and deepen its relationship with OpenCart , Unisender or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ab-Lab revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ab-Lab intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ab-Lab Tech Stack and Enterprise Applications
Ab-Lab eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenCart | Legacy | OpenCart | Shopping Cart Management | eCommerce | n/a | 2017 | 2017 |
|
Ab-Lab CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Unisender | Legacy | Unisender Email Marketing | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017, Ab-Lab deployed Unisender Email Marketing as its primary email tool. The company uses Unisender Email Marketing to manage newsletter campaigns and website subscription flows, leveraging core Marketing Automation capabilities such as campaign creation, template management, contact list segmentation, and scheduled sends. Implementation focused on the company website where embedded subscription forms capture leads and feed subscriber lists, and campaign content is managed through the vendor cloud hosted console. The deployment follows a cloud hosted SaaS consumption model appropriate for a 10 person distribution firm.
Operational scope centers on customer facing marketing and sales outreach, with campaign authoring, list management, and template reuse handled by the internal marketing contact. Integration with the website is implemented via embedded forms and tracked campaign links, while email delivery and scheduling are orchestrated from the Unisender Email Marketing platform. Governance practices are lightweight, with centralized account ownership, basic segmentation workflows to separate prospect and customer lists, and routine campaign scheduling. Configuration emphasizes core Marketing Automation workflows tailored to a small distributor.
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IT Decision Makers and Key Stakeholders at Ab-Lab
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Ab-Lab Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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