Toronto, M5V 1S2, ON,
Canada
Abacus Agency Technographics
Abacus Agency Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Abacus Agency and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Abacus Agency employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Abacus Agency has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2017, Hotjar for Customer Experience in 2021, Amazon EC2 for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Abacus Agency is running and its propensity to invest more and deepen its relationship with Google , Contentsquare , GrowthGenius or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Abacus Agency revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Abacus Agency intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Abacus Agency Tech Stack and Enterprise Applications
Abacus Agency Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Abacus Agency implemented Google Workspace (Formerly Google G-Suite) as its primary cloud collaboration platform. The Google Workspace (Formerly Google G-Suite) deployment is a cloud-hosted SaaS tenant used across the 30-person professional services firm and is referenced on the company website to surface contact and collaboration links, aligning the application with the agency web presence and external communications. This implementation addresses core Collaboration requirements for the agency, providing centralized email and scheduling alongside collaborative document creation for account management and creative teams.
Configuration is managed through the Google Admin console with domain-based user provisioning and access controls suitable for a small agency environment. Functional modules in active use include Gmail, Google Drive, Google Docs, Google Sheets, and Google Calendar, which together deliver shared storage, collaborative editing, and unified communications workflows. The deployment minimizes on-premises infrastructure by centralizing configuration, security settings, and user lifecycle management within Google Workspace, enabling consistent Collaboration processes across the organization.
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Abacus Agency CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, Abacus Agency deployed Hotjar on its public website. Hotjar is a Customer Experience application that was implemented as a client-side behavioral instrumentation layer to capture session recordings, heatmaps, and on-page feedback widgets across primary site pages.
The implementation was delivered by embedding the Hotjar tracking snippet into site templates, enabling page-level targeting and sampling control within the Hotjar admin console. Configuration focused on heatmap generation, session replay capture, and feedback form placement, with administration assigned to digital marketing and UX stakeholders. Governance aligned data capture with the site consent mechanism to restrict collection to consenting sessions, and user access was managed through Hotjar account roles to limit visibility of recordings and qualitative feedback. Operational scope was the abacus.agency web estate, supporting web design and conversion workflows through centralized behavioral telemetry provided by Hotjar.
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Sales Automation | CRM |
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2019 | 2019 |
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Abacus Agency IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
In 2019, Abacus Agency implemented Amazon EC2 under the Application Hosting and Computing Services category to host its public website and provide core application runtime. The deployment for the 30-person professional services firm is a compact fleet of virtual server instances provisioned to run web server and application processes, using image-based provisioning and scripted instance lifecycle automation to manage updates and restarts. The implementation emphasizes standard hosting capabilities within a single cloud provider environment, delivering compute and application hosting for the company web estate.
Operational scope centers on web operations and technical delivery, supporting marketing and client-facing workflows while day-to-day administration is handled by in-house technical staff. Governance is applied through identity and access controls, network segmentation and configuration management to isolate hosting environments and enforce change control and update processes. Integration is focused on the company website, with Amazon EC2 providing the compute, hosting and runtime layer for web content and application components under the Application Hosting and Computing Services model.
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Abacus Agency
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Apps Being Evaluated by Abacus Agency Executives
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