AI Buyer Insights:

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Abacus Agency Tech Stack and Enterprise Applications

Abacus Agency Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2017 2017
In 2017, Abacus Agency implemented Google Workspace (Formerly Google G-Suite) as its primary cloud collaboration platform. The Google Workspace (Formerly Google G-Suite) deployment is a cloud-hosted SaaS tenant used across the 30-person professional services firm and is referenced on the company website to surface contact and collaboration links, aligning the application with the agency web presence and external communications. This implementation addresses core Collaboration requirements for the agency, providing centralized email and scheduling alongside collaborative document creation for account management and creative teams. Configuration is managed through the Google Admin console with domain-based user provisioning and access controls suitable for a small agency environment. Functional modules in active use include Gmail, Google Drive, Google Docs, Google Sheets, and Google Calendar, which together deliver shared storage, collaborative editing, and unified communications workflows. The deployment minimizes on-premises infrastructure by centralizing configuration, security settings, and user lifecycle management within Google Workspace, enabling consistent Collaboration processes across the organization.
Abacus Agency CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Contentsquare Legacy Hotjar Customer Experience CRM n/a 2021 2021
In 2021, Abacus Agency deployed Hotjar on its public website. Hotjar is a Customer Experience application that was implemented as a client-side behavioral instrumentation layer to capture session recordings, heatmaps, and on-page feedback widgets across primary site pages. The implementation was delivered by embedding the Hotjar tracking snippet into site templates, enabling page-level targeting and sampling control within the Hotjar admin console. Configuration focused on heatmap generation, session replay capture, and feedback form placement, with administration assigned to digital marketing and UX stakeholders. Governance aligned data capture with the site consent mechanism to restrict collection to consenting sessions, and user access was managed through Hotjar account roles to limit visibility of recordings and qualitative feedback. Operational scope was the abacus.agency web estate, supporting web design and conversion workflows through centralized behavioral telemetry provided by Hotjar.
Sales Automation CRM 2019 2019
Abacus Agency IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Amazon Web Services (AWS) Legacy Amazon EC2 Application Hosting and Computing Services IaaS n/a 2019 2019
In 2019, Abacus Agency implemented Amazon EC2 under the Application Hosting and Computing Services category to host its public website and provide core application runtime. The deployment for the 30-person professional services firm is a compact fleet of virtual server instances provisioned to run web server and application processes, using image-based provisioning and scripted instance lifecycle automation to manage updates and restarts. The implementation emphasizes standard hosting capabilities within a single cloud provider environment, delivering compute and application hosting for the company web estate. Operational scope centers on web operations and technical delivery, supporting marketing and client-facing workflows while day-to-day administration is handled by in-house technical staff. Governance is applied through identity and access controls, network segmentation and configuration management to isolate hosting environments and enforce change control and update processes. Integration is focused on the company website, with Amazon EC2 providing the compute, hosting and runtime layer for web content and application components under the Application Hosting and Computing Services model.
Content Delivery Network IaaS 2019 2019
Content Delivery Network IaaS 2020 2020

IT Decision Makers and Key Stakeholders at Abacus Agency

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Abacus Agency Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Abacus Agency IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Abacus Agency digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Abacus Agency Technographics
Abacus Agency is a Professional Services organization based in Canada, with around 30 employees and annual revenues of $3.0 million.
Abacus Agency operates a diverse technology stack with applications such as Google Workspace (Formerly Google G-Suite), Hotjar and Amazon EC2, covering areas like Collaboration, Customer Experience and Application Hosting and Computing Services.
Abacus Agency has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Google, Contentsquare and Amazon Web Services (AWS).
Abacus Agency recently adopted applications including Hotjar in 2021, Cloudflare CDN in 2020 and GrowthGenius in 2019, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Abacus Agency’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Abacus Agency’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Abacus Agency technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.