ABB Ireland
5th Floor The Concourse Beacon Court,
Dublin, D18 P6N4,
Ireland
Dublin, D18 P6N4,
Ireland
353 1405 7300
Professional Services
ABB Ireland Technographics
ABB Ireland Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ABB Ireland and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 180 ABB Ireland employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ABB Ireland has purchased the following applications: MRP Prelytix for Account Based Marketing in 2020, Selenium WebDriver for Test Automation Platform in 2019, Quantil CDN360 for Content Delivery Network in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ABB Ireland is running and its propensity to invest more and deepen its relationship with Market Resource Partners , Salesforce , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ABB Ireland revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ABB Ireland intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ABB Ireland Data, Technology Stack, and Enterprise Applications
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Market Resource Partners | Legacy | MRP Prelytix | Account Based Marketing | CRM | n/a | 2020 | 2020 |
In 2020, ABB Ireland deployed MRP Prelytix as an intent-driven predictive marketing platform to support Account Based Marketing. The rollout targeted the Process Automation Business Area and was operationalized under the marketing function led by the Marketing Automation Manager.
MRP Prelytix was configured to surface account intent signals, drive predictive account scoring, and enable account prioritization and campaign orchestration consistent with Account Based Marketing practices. Configuration emphasized alignment with existing marketing automation workflows and programmatic orchestration to support lead generation and awareness initiatives.
The implementation integrated with Salesforce Pardot for execution of nurture and demand programs, and with Salesforce Sales Cloud to unify webcast and virtual events engagement data into sales workflows. Enablement activities included workshops and lighthouse campaigns to increase adoption and administer Marketing Automation platform capabilities within the Process Automation Business Area.
Governance centered on centralized administration of marketing automation tools, ABM campaign orchestration between marketing and sales, and ongoing operational ownership by the Process Automation marketing team. Documentation and role-based administration were used to sustain intent-driven targeting and to maintain alignment between MRP Prelytix, Salesforce Pardot, and Salesforce Sales Cloud.
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Data Management Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Selenium | Legacy | Selenium WebDriver | Test Automation Platform | PaaS | n/a | 2019 | 2019 |
In 2019, ABB Ireland implemented Selenium WebDriver as the core of a Test Automation Platform to support QA and test engineering across web, desktop, and mobile applications. The deployment formalized an automation-first approach within the test organization, centering Selenium WebDriver for browser automation and aligning test engineering activities with product and payments application workstreams.
The implementation included a front end automation framework built with Selenium WebDriver, TestNG, and Maven, supplemented by desktop automation using Winium with C#. Test activities covered end to end functional testing, regression suites, confirmation testing, and sanity checks, while backend validation leveraged MS SQL Server for data verification. The Selenium WebDriver based framework was used to automate and orchestrate repeatable test flows and to maintain scripted test assets.
ABB Ireland integrated the Test Automation Platform with its existing engineering tooling, authoring test plans in Confluence, managing manual test cases in Zephyr, and tracking defects in Jira. Debugging and network level troubleshooting used Wireshark, and device firmware operations used Putty for controller upgrades. The program also supported Apache Webservice testing, mobile application testing, and coordination of user acceptance testing activities for the Integra release.
Operational governance included daily stand ups, formal deliverable reviews, creation of test plans, mentoring of test engineers, and management of a system test rig used for system level validation. Release coordination responsibilities were embedded with the testing team to align automated regression and UAT cycles to release windows, preserving traceability between Selenium WebDriver scripts, test plans, and tracked defects.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Quantil | Legacy | Quantil CDN360 | Content Delivery Network | IaaS | n/a | 2021 | 2021 |
In 2021 ABB Ireland implemented Quantil CDN360 to accelerate and deliver content for its public website, using Quantil CDN360 as a Content Delivery Network to support web performance and availability. The deployment focuses on edge delivery of static and cached assets, aligning the application with ABB Ireland website content distribution and user experience objectives.
The implementation leverages standard CDN architecture, with Quantil CDN360 operating as an edge caching layer in front of ABB Ireland origin servers. Typical functional capabilities in use include HTTP caching, time to live policy configuration, origin pull delivery, TLS termination and protocol optimizations for faster page load, all consistent with Content Delivery Network patterns.
Operational responsibility is centered on web and digital operations, with configuration driven through CDN control planes and cache invalidation workflows to manage content lifecycle on the ABB Ireland website. Quantil CDN360 is configured for path based caching and certificate management, and is integrated with ABB Ireland website origins to serve public content from edge points of presence, reducing origin load and centralizing delivery controls.
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IT Decision Makers and Key Stakeholders at ABB Ireland
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Apps Being Evaluated by ABB Ireland Executives
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FAQ - APPS RUN THE WORLD ABB Ireland Technographics
ABB Ireland is a Professional Services organization based in Ireland,
with around 180 employees and annual revenues of $40.0 million.
ABB Ireland operates a diverse technology stack with applications such as
MRP Prelytix, Selenium WebDriver and Quantil CDN360,
covering areas like Account Based Marketing, Test Automation Platform and Content Delivery Network.
ABB Ireland has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Market Resource Partners, Selenium and Quantil.
ABB Ireland recently adopted applications including
Quantil CDN360 in 2021, MRP Prelytix in 2020 and Salesforce Krux DMP in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ABB Ireland’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ABB Ireland’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ABB Ireland technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.