Abbonamenti Italy Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Abbonamenti Italy and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 35 Abbonamenti Italy employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Abbonamenti Italy has purchased the following applications: Adabra Platform for Marketing Automation in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Abbonamenti Italy is running and its propensity to invest more and deepen its relationship with Adabra , Awin or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Abbonamenti Italy revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Abbonamenti Italy intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adabra | Legacy | Adabra Platform | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017 Abbonamenti Italy implemented the Adabra Platform, Apps Category "" to personalize user experiences and automate marketing campaigns for its subscription ecommerce business in Italy. The Adabra Platform was configured to deliver behavioral personalization, product recommendations, and campaign automation across the web storefront and email channels.
Implementation centered on Adabra personalization and campaign automation modules, with configuration of behavioral segmentation, recommendation rules, automated lifecycle campaigns, and A/B testing workflows. Operational scope covered marketing, e-commerce operations, and customer experience teams within Abbonamenti Italy, and governance established centralized campaign rulebooks with iterative rollout across the subscription funnel.
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Partner Relationship Management | CRM |
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2021 | 2021 |
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