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Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Abetterway Data, Technology Stack, and Enterprise Applications
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
ManyChat Legacy ManyChat Chatbots and Conversational AI AI-Powered Application n/a 2021 2021
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2013 2013
Collaboration Collaboration 2022 2022
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Genesis Digital Legacy Genesis Digital Kartra Marketing Automation CRM n/a 2021 2021
In 2021, Abetterway implemented Genesis Digital Kartra. Genesis Digital Kartra is deployed on the Abetterway website as a Marketing Automation platform, serving as the primary web-hosted marketing layer for lead capture and customer engagement workflows. The implementation centers on web-embedded landing pages and form-driven lead capture, combined with email automation and funnel management capabilities typical of Marketing Automation solutions. The full application name Genesis Digital Kartra is used to coordinate online prospect flows and hosted content delivery across the public site. The deployment reflects a compact architecture appropriate for a 10 person construction and real estate firm, with a single SaaS instance instrumenting website funnels and outbound engagement. Functional modules implemented include landing page and funnel builders, form capture, email sequence orchestration, and behavioral tracking and reporting to support marketing and small sales activities. Governance is organized for centralized ownership, with marketing responsible for content and workflow configuration and cross-functional alignment with sales for lead handling and follow up.
Sales Automation, CRM, Sales Engagement CRM 2021 2021
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2016 2016
Cloud Storage IaaS 2022 2022
Content Delivery Network IaaS 2021 2021
Content Delivery Network IaaS 2022 2022
IT Decision Makers and Key Stakeholders at Abetterway
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Abetterway Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Abetterway Technographics

Abetterway is a Construction and Real Estate organization based in United States, with around 10 employees and annual revenues of $1.0 million.

Abetterway operates a diverse technology stack with applications such as ManyChat, Google Workspace (Formerly Google G-Suite) and Genesis Digital Kartra, covering areas like Chatbots and Conversational AI, Collaboration and Marketing Automation.

Abetterway has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as ManyChat, Google and Genesis Digital.

Abetterway recently adopted applications including Slack Connect in 2022, Amazon S3 in 2022 and Cloudflare CDN in 2022, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Abetterway’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Abetterway’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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