Chesapeake, 23320, VA,
United States
Abetterway Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Abetterway and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Abetterway employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Abetterway has purchased the following applications: ManyChat for Chatbots and Conversational AI in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Genesis Digital Kartra for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Abetterway is running and its propensity to invest more and deepen its relationship with ManyChat , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Abetterway revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Abetterway intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ManyChat | Legacy | ManyChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Genesis Digital | Legacy | Genesis Digital Kartra | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Abetterway implemented Genesis Digital Kartra. Genesis Digital Kartra is deployed on the Abetterway website as a Marketing Automation platform, serving as the primary web-hosted marketing layer for lead capture and customer engagement workflows. The implementation centers on web-embedded landing pages and form-driven lead capture, combined with email automation and funnel management capabilities typical of Marketing Automation solutions. The full application name Genesis Digital Kartra is used to coordinate online prospect flows and hosted content delivery across the public site.
The deployment reflects a compact architecture appropriate for a 10 person construction and real estate firm, with a single SaaS instance instrumenting website funnels and outbound engagement. Functional modules implemented include landing page and funnel builders, form capture, email sequence orchestration, and behavioral tracking and reporting to support marketing and small sales activities. Governance is organized for centralized ownership, with marketing responsible for content and workflow configuration and cross-functional alignment with sales for lead handling and follow up.
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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