ABOUT YOU Holding
ABOUT YOU Holding Technographics
ABOUT YOU Holding Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ABOUT YOU Holding and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1172 ABOUT YOU Holding employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ABOUT YOU Holding has purchased the following applications: Klarna Payments for Payment Processing in 2020, Personio Employee Self Service for Employee Self Service in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ABOUT YOU Holding is running and its propensity to invest more and deepen its relationship with Klarna , Personio , Leapsome or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ABOUT YOU Holding revenues, which have grown to $1.97 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ABOUT YOU Holding intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ABOUT YOU Holding Tech Stack and Enterprise Applications
ABOUT YOU Holding ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Klarna | Legacy | Klarna Payments | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, ABOUT YOU Holding implemented Klarna Payments on its public e-commerce website. The Klarna Payments implementation functions as the company’s Payment Processing layer, embedding customer-facing payment flows into ABOUT YOU’s checkout and in-cart experiences. ABOUT YOU Holding Klarna Payments Payment Processing supports e-commerce checkout and payment authorization workflows for consumer transactions.
Deployment combined front-end integration of the Klarna Payments client components with server-side payment orchestration to manage token exchange, authorizations and captures consistent with Payment Processing functionality. Operational scope focused on the customer-facing e-commerce channel and impacted payments operations, finance reconciliation and customer service workflows, with governance and acceptance procedures adjusted to incorporate Klarna payment routing and reconciliation processes.
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ABOUT YOU Holding HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Personio | Legacy | Personio Employee Self Service | Employee Self Service | HCM | n/a | 2021 | 2021 |
In 2021, ABOUT YOU Holding implemented Personio Employee Self Service to centralise HR operations and support rapid multi-market growth across Europe. The deployment concentrated on provisioning employee accounts, automating onboarding, and standardising payroll processing for HR and payroll teams.
Configuration work consolidated core employee records and employee self-service access, with automated onboarding workflows and role based access controls to reduce manual touchpoints. Personio Employee Self Service was configured to enable employee profile management and onboarding task completion, with repeatable templates to match ABOUT YOU's scaling hiring cadence.
Integrations included a DATEV connection to streamline payroll data exchange between Personio and ABOUT YOU's payroll operations. The project covered HR, payroll and People Operations functions and targeted rollout across multiple European markets. Integration efforts prioritized reliable data handoff and payroll reconciliation into existing financial processes.
Governance changes established central HR ownership of employee data and automated approval gates to standardise onboarding across markets. The engagement delivered faster onboarding and reduced manual payroll errors as described in the case study. Continued use of Personio Employee Self Service underpins employee self management and scalable HR operations as ABOUT YOU expands in Europe.
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Performance and Goal Management | HCM |
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2019 | 2019 |
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ABOUT YOU Holding Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, ABOUT YOU Holding implemented Google Workspace (Formerly Google G-Suite) to support Collaboration across its corporate environment. The deployment is observable on ABOUT YOU Holding's public website and serves as the primary cloud collaboration platform for internal communication and content workflows.
Google Workspace (Formerly Google G-Suite) was configured to provide core Collaboration capabilities including enterprise email and calendaring, cloud storage and shared drives, and real-time document collaboration with Docs, Sheets, and Slides. Administrative capabilities such as the Google Workspace admin console and role based account management are used to govern user accounts, group access, and basic security settings.
Operational coverage spans ABOUT YOU Holding's corporate teams, supporting productivity, content creation, and cross functional collaboration. Presence of Google Workspace assets on the website indicates web facing integration points for collaboration tooling, while centralized administration and directory management drive governance and provisioning for the deployed Collaboration services.
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ABOUT YOU Holding CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2023 | 2023 |
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Customer Support | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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Social Media Management | CRM |
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2023 | 2023 |
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ABOUT YOU Holding ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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IT Service Management | ITSM |
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2021 | 2021 |
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ABOUT YOU Holding TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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ABOUT YOU Holding PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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ABOUT YOU Holding IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at ABOUT YOU Holding
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by ABOUT YOU Holding Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ABOUT YOU Holding IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ABOUT YOU Holding digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD ABOUT YOU Holding Technographics
ABOUT YOU Holding is a Retail organization based in Germany,
with around 1172 employees and annual revenues of $1.97 billion.
ABOUT YOU Holding operates a diverse technology stack with applications such as
Klarna Payments, Personio Employee Self Service and Google Workspace (Formerly Google G-Suite),
covering areas like Payment Processing, Employee Self Service and Collaboration.
ABOUT YOU Holding has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Klarna, Personio and Google.
ABOUT YOU Holding recently adopted applications including
Bambuser Video Commerce in 2023, Iconosquare Publishing in 2023 and Salesforce Marketing Cloud in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ABOUT YOU Holding’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ABOUT YOU Holding’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ABOUT YOU Holding technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.