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Abra Information Technologies
Location
4 Shankar Street,
Herzliya, 4672504,
Israel
Website
https://www.babylon.com/
Phone
972 3 560 4030
Artw industry
Professional Services
Employee
Revenue

Abra Information Technologies Technographics

Abra Information Technologies Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Abra Information Technologies and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 770 Abra Information Technologies employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Abra Information Technologies has purchased the following applications: Microsoft 365 for Collaboration in 2015, ActiveTrail for Marketing Automation in 2013, INAP Cloud for Application Hosting and Computing Services in 2013 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Abra Information Technologies is running and its propensity to invest more and deepen its relationship with Microsoft , ActiveTrail , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Abra Information Technologies revenues, which have grown to $82.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Abra Information Technologies intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Abra Information Technologies Data, Technology Stack, and Enterprise Applications
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2015 2015
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
ActiveTrail Legacy ActiveTrail Marketing Automation CRM n/a 2013 2013
In 2013 Abra Information Technologies implemented ActiveTrail as its Marketing Automation solution on the company website. The deployment centered on embedding ActiveTrail tracking and campaign forms into site pages to enable lead capture and to orchestrate email programs through the web channel. ActiveTrail was configured to support email campaign creation, list segmentation, A/B testing, landing page and form creation, and behavioral event tracking, reflecting standard Marketing Automation capabilities. Operational ownership was placed with the marketing organization, which used ActiveTrail to centralize campaign workflows, automate nurture sequences and manage outbound email schedules. The implementation leveraged ActiveTrail web tracking scripts to instrument forms and on-site behavioral signals for contact enrichment, with no specific backend system integrations documented. Governance emphasized campaign approval workflows and contact data hygiene to align web capture with marketing operations processes.
Sales Automation, CRM, Sales Engagement CRM 2021 2021
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Internap Holding Legacy INAP Cloud Application Hosting and Computing Services IaaS n/a 2013 2013
Application Hosting and Computing Services IaaS 2015 2015
IT Decision Makers and Key Stakeholders at Abra Information Technologies
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Abra Information Technologies Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Abra Information Technologies Technographics

Abra Information Technologies is a Professional Services organization based in Israel, with around 770 employees and annual revenues of $82.0 million.

Abra Information Technologies operates a diverse technology stack with applications such as Microsoft 365, ActiveTrail and INAP Cloud, covering areas like Collaboration, Marketing Automation and Application Hosting and Computing Services.

Abra Information Technologies has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, ActiveTrail and Internap Holding.

Abra Information Technologies recently adopted applications including Salesforce Sales Cloud in 2021, Microsoft 365 in 2015 and Microsoft Azure Cloud Services in 2015, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Abra Information Technologies’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Abra Information Technologies’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Abra Information Technologies technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.