ABS-CBN USA
2001 Junipero Serra Blvd # 200,
Daly City, 94014, CA,
United States
Daly City, 94014, CA,
United States
1 877-844-6832
Media
ABS-CBN USA Technographics
ABS-CBN USA Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ABS-CBN USA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 ABS-CBN USA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ABS-CBN USA has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2018, Zoom for Audio Video and Web Conferencing in 2022, DocuSign eSignature for Digital Signing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ABS-CBN USA is running and its propensity to invest more and deepen its relationship with GumGum , Zoom Video Communications , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ABS-CBN USA revenues, which have grown to $41.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ABS-CBN USA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ABS-CBN USA Tech Stack and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, ABS-CBN USA implemented GumGum on its website. GumGum is an Artificial Intelligence Marketing application used to instrument contextual advertising and content-aware creative delivery across the ABS-CBN USA digital properties.
The deployment centered on client-side instrumentation and page-level tagging to surface contextual signals, with GumGum configured to run visual intelligence and contextual targeting workflows. Functional capabilities implemented included image and video analysis for content relevance, contextual ad placement logic, and campaign measurement and reporting modules aligned to online advertising operations.
Integration work focused on embedding GumGum scripts into web pages and coordinating signal flows with the site’s ad delivery and tag management layers, enabling real-time contextual decisioning at the page impression. Operational coverage included the digital marketing, programmatic advertising, and editorial teams, who used the application to align creative delivery with editorial content and adjacency rules.
Governance and operational processes were established under marketing and advertising operations, with controls for content adjacency, monitoring routines, and campaign configuration workflows. The implementation positioned GumGum to support ABS-CBN USA’s digital advertising and content monetization functions on the ABS-CBN USA website.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2022 | 2022 |
In 2022, ABS-CBN USA implemented Zoom to provide Audio Video and Web Conferencing across its U.S. media operations. The deployment emphasized embedding Zoom on the ABS-CBN USA website to enable remote contributor joins, audience-facing sessions, and distributed production meetings. Zoom serves as the primary Audio Video and Web Conferencing application for both external event delivery and internal collaboration workflows.
The implementation included standard conference modules such as scheduled meetings, webinar-capable broadcasts, real-time screen sharing, persistent chat, and recording and archive functionality, configured to support newsroom and production processes. The solution was set up to allow browser-based session joins from the corporate site, reducing friction for external guests and contributors. Administrative capabilities consistent with the category were applied, including user provisioning, role based access controls, and meeting policy configuration to align session behavior with editorial timetables.
Operational coverage focused on ABS-CBN USA's United States operations, supporting production, editorial, and communications functions with web-embedded meeting endpoints for interviews and live events. Integrations were implemented at the web layer to host Zoom sessions on the corporate site, using Zoom web embedding and API surfaces to surface join flows and recorded assets inside site workflows. Governance centered on centralized configuration and policy enforcement to ensure consistent access controls and archiving practices across teams.
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Collaboration | Collaboration |
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2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2021 | 2021 |
In 2021, ABS-CBN USA deployed DocuSign eSignature on its website to operationalize online signing workflows. ABS-CBN USA implemented DocuSign eSignature in the Digital Signing category to capture legally binding signatures and manage document completion flows for media business functions such as contract execution and consent capture.
The implementation uses DocuSign eSignature capabilities typical of the Digital Signing category, including reusable templates, recipient routing, signing ceremony, and mobile-friendly signing. Configuration emphasis appears focused on templating and role-based routing to standardize signatory sequences and reduce manual handoffs across teams.
Integration is centered on the company website, leveraging embedded signing and web-based APIs for real time signature collection and status callbacks. Operational coverage is web-facing signature capture for external third parties, with document status notifications and audit trail events pushed back to the website stack via webhooks.
Governance practices align with application-level controls, with centralized template management, access controls for signature roles, and retention of audit logs to support compliance and approvals workflows. The narrative ties ABS-CBN USA, DocuSign eSignature, Digital Signing and core business functions to clarify the relationship between the application and document execution processes.
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Web Content Management | Content Management |
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2008 | 2008 |
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Web Content Management | Content Management |
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2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Backup as a Service (BaaS) | IaaS |
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2012 | 2012 |
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Cloud Storage | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at ABS-CBN USA
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by ABS-CBN USA Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ABS-CBN USA IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ABS-CBN USA digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD ABS-CBN USA Technographics
ABS-CBN USA is a Media organization based in United States,
with around 350 employees and annual revenues of $41.0 million.
ABS-CBN USA operates a diverse technology stack with applications such as
GumGum, Zoom and DocuSign eSignature,
covering areas like Artificial Intelligence Marketing, Audio Video and Web Conferencing and Digital Signing.
ABS-CBN USA has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as GumGum, Zoom Video Communications and DocuSign.
ABS-CBN USA recently adopted applications including
Zoom in 2022, comScore Activation in 2022 and DocuSign eSignature in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ABS-CBN USA’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ABS-CBN USA’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ABS-CBN USA technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.