ABS Wheels Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by ABS Wheels and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 ABS Wheels employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ABS Wheels has purchased the following applications: Klarna Payments for Payment Processing in 2020, Landbot for Chatbots and Conversational AI in 2021, D&B Bisnode for Account Based Marketing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ABS Wheels is running and its propensity to invest more and deepen its relationship with Klarna , Hello Umi , Dun & Bradstreet or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ABS Wheels revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ABS Wheels intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Klarna | Legacy | Klarna Payments | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hello Umi | Legacy | Landbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, ABS Wheels implemented Landbot on their website, deploying Landbot as a Chatbots and Conversational AI solution to provide a customer-facing conversational layer. The deployment is delivered as an embedded web chat widget that directs user sessions to Landbot's conversational engine, and the implementation uses conditional conversation flows, form-based lead capture, and FAQ automation to structure interactions.
The implementation scope is the public website for the Sweden-based manufacturing business, targeting customer inquiries and pre-sales qualification alongside basic support tasks. Configuration and content ownership sit with marketing and sales teams, with iterative updates to conversation logic and scripted human handover for cases that require agent intervention.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dun & Bradstreet | Legacy | D&B Bisnode | Account Based Marketing | CRM | n/a | 2020 | 2020 |
In 2020 ABS Wheels implemented D&B Bisnode as its Account Based Marketing application. The deployment concentrated on centralizing firmographic and credit data, with primary adoption by marketing and sales teams to support targeted account programs across the companys Sweden operations, and D&B Bisnode from Dun & Bradstreet was configured as the authoritative source for corporate profiles and credit indicators.
Configuration emphasized Account Based Marketing capabilities such as account identification and segmentation, firmographic enrichment, account scoring, data hygiene and ABM analytics to prioritize outreach. Workflows for campaign orchestration and record standardization were instrumented to support repeatable account selection and to reduce duplicate records within the companys B2B contact universe.
Operational scope covered marketing and commercial functions and included establishment of data stewardship and governance around account ownership and enrichment cadence. Process adjustments aligned account selection criteria with commercial planning and the companys stated CSR and production priorities, creating a disciplined intake and review cadence for enriched account data and campaign readiness.
ABS Wheels public communications in 2020 noted inclusion on Bisnodes Sveriges Superföretag list, highlighting sustained growth, profitability and long term stability as selection criteria. The company emphasized environmental investments and flow forming production techniques in its statement, and implementation notes do not provide quantified outcomes tied to the D&B Bisnode deployment.
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Customer Experience | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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