Abu Dhabi, x,
United Arab Emirates
Abu Dhabi Motors - BMW MINI and Rolls-Royce Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Abu Dhabi Motors - BMW MINI and Rolls-Royce and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 750 Abu Dhabi Motors - BMW MINI and Rolls-Royce employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Abu Dhabi Motors - BMW MINI and Rolls-Royce has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2019, Adobe Experience Manager for Digital Asset Management in 2016, GForces NetDirector for eCommerce in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Abu Dhabi Motors - BMW MINI and Rolls-Royce is running and its propensity to invest more and deepen its relationship with Oracle , Adobe Systems , GForces or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Abu Dhabi Motors - BMW MINI and Rolls-Royce revenues, which have grown to $155.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Abu Dhabi Motors - BMW MINI and Rolls-Royce intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP Financial Management | n/a | 2019 | 2020 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2016 | 2016 |
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GForces | Legacy | GForces NetDirector | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Abu Dhabi Motors - BMW MINI and Rolls-Royce deployed GForces NetDirector on their website as their eCommerce platform. The GForces NetDirector implementation powers the public digital storefront for BMW MINI and Rolls-Royce lines, enabling online vehicle merchandising, product catalog management, storefront orchestration, checkout workflows, and content management for model pages and media. The deployment is scoped to the customer-facing website serving the United Arab Emirates market and supports digital sales and marketing channels tied to showroom lead generation.
Configuration work focused on storefront templates, catalog taxonomy and media handling, pricing and promotion configuration, and site-level content publishing controls delivered by GForces NetDirector. Operational ownership concentrates within Abu Dhabi Motors’ digital commerce and marketing functions, which manage catalog updates, model introductions, and content publishing cadence across the site. Governance points include centralized catalog control and content approval workflows to maintain brand consistency across the BMW MINI and Rolls-Royce digital experiences.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
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Cloud Storage | IaaS |
|
2021 | 2021 |
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Content Delivery Network | IaaS |
|
2022 | 2022 |
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